Company reputation worth £1.7 trillion to UK economy, but quarter of firms ignore it
Stuart Bruce
JANUARY 7, 2016
More than a quarter of the value of small and mid-sized firms is tied to their reputation, yet many firms still fail to properly manage it. The research says that small and mid-cap quoted companies estimate that, on average, 28% of their market value is accounted for by reputation. trillion at the close of last year.
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