Onclusive
SEPTEMBER 7, 2021
PR analytics technology, such as Onclusive, can help by automatically tracking all of your worldwide media coverage, including digital, newswire, print, broadcast and radio, and analyzing which channels drove the most impact for your brand. The content provided on your web assets must tell your brand and product stories clearly and concisely.
PRSay
MAY 9, 2023
We used to calculate the value of earned media placements according to advertising value equivalency (AVE), based on the cost of a print media ad and the publication in which it appeared. Today, a S’well water bottle has practically become a fashion accessory. EMV is starting to sound like a reincarnation of AVEs. How Soulmates.ai
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PR Breakfast Club
JANUARY 11, 2015
I’m talking about taking from web developers processes to make lean content. Those of us in the content world were hobbled by existing workflows passed down from years of print and desktop practices. Many shops still write their copy in Word, which is notoriously difficult to translate to the web. Why should PR pros care?
Critical Mention
AUGUST 5, 2018
Founder of West Levy PR , New York-based Heather West knows the fashion and and non-profit spheres as they relate to PR inside and out. Follow her for a fantastic collection of industry articles from around the web. Sarah Evans. prsarahevans. Some of her clients include US Weekly , Aol. and Yahoo!
Communications Conversations
DECEMBER 17, 2014
If you’re a regular reader of this blog, you know I’m a big devotee of reading the hard copy print edition of my local newspaper, the Minneapolis Star Tribune. For example, I remember agreeing to a sizable web project, when at the time, I had little in the way of web development experience. They got more fashionable.
ReimaginePR
MAY 30, 2015
Press kit used to mean kits meant exclusively for print outlets and technically it still does. Most media organizations are repurposing content for their web channels so if you have strong video, you’re covering two channels with one. Headshots of stiff CEO’s are pretty darned old fashioned. Have an awesome video.
Maxim Behar
APRIL 2, 2024
The media in its classical form — already long known as traditional media, which continues to linger on today — existed long before PR, particularly in print media. This has entirely changed with social media, which has uplifted the quality of Web 1.0 to a whole new level, a whole new dimension, that of the interactive Web.
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