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Nonprofit Local News Gains Steam

PRSay

For PR professionals, being able to work with trustworthy, engaged and ethical journalists to tell our clients’ stories is crucial. To help bridge the gap between national cable news and diminished, for-profit local news, a nationwide shift toward nonprofit local journalism is now underway. Opportunities for independent journalism.

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Research, Communication Crucial Before Collaborating With Influencers

PRSay

Each September, PRSA recognizes Ethics Month to bring increased attention to the core foundation of the communications profession. Please visit prsa.org/ethics for additional programming and ethics resources and PRSA’s social media platforms for updates throughout the month. In May 2023, the U.S.

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McKinsey’s Cautionary Tale for Communicators

PRSay

Will you be able to legally, ethically, reputationally defend the advice you gave? Some executives on the McKinsey team had to realize what they were doing (or being asked to do) was wrong — ethically, morally, perhaps legally. How do your words make you look as a person? Voice your concerns — often. Photo credit: getty images ].

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The Risks of Brand Stances on Political Issues

PRSay

After condemning members of Congress who had voted to overturn the 2020 presidential election results, many companies donated money to those same lawmakers, according to a report from Citizens for Responsibility and Ethics in Washington, a nonprofit watchdog group. Clear messages on complex issues are important.

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Increasing Your Media Coverage Through Storytelling

PRSay

Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Having worked in communications for a top-tier university, a regional nonprofit foundation and as a consultant, I’ve heard this question myself.

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Being the Boss of 2022: Bruce Springsteen’s Guide to Communications Trends

PRSay

Springsteen’s 1987 Brilliant Disguise offers some stark realities for brands and nonprofits. Your brand and nonprofit can be that solution, but there’s a catch. Measurable success, proactive client advocacy, active listening and ethical discourse should always top a team’s charts, but life can get out of tune. Are you listening?

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Tips for Putting That Award-Worthy Campaign Into an Anvil-Earning Entry

PRSay

While, thankfully, much has changed since 1944, the enduring importance of acknowledging ethical and impactful PR campaigns still remains. based PR firm that specializes in nonprofit communications. Here are the 2024 deadlines: Early: Jan. 18 Regular: Feb. 1 Final: Feb.