Sword and the Script

JUNE 7, 2022

I took a business ethics course when I was studying for my MBA. One enterprising PR practitioner has launched Metaverse Public Relations. The findings show the company has gender parity at leadership levels but has room for improvement in other areas such as ethnic diversity. click image for higher resolution).

Software 86

Software Pitching Internal International 86

Sword and the Script

JANUARY 8, 2019

In addition, the account management model many B2B shops follow means marketing has to lobby an enterprise account manager (AM) who would really prefer not to spend a favor asking for something that doesn’t advance a specific deal.

B2B 79

B2B Media eBook Interviews 79

Communications Conversations

MARCH 6, 2018

That includes our global corporate-level strategy, channel management and oversight of our enterprise social media tools as well as company-wide standards, protocols and procedures for both organic and paid on all channels and all platforms globally. They understand how to find information and have very high standards for accuracy and ethics.

Social Media 102

Social Media Media Corporate Resources 102

Sword and the Script

AUGUST 1, 2023

Cison released a code of ethics including “Privacy protection and security of client information.” ( Source ) I haven’t seen any announcements from Cison about generative AI, but perhaps they are trying to get ahead of ethical issues. A code of ethics isn’t a bad idea. And now onward with this month’s PR tech sum.

Software 123

Software Pitching Ethics Privacy 123

Sword and the Script

DECEMBER 20, 2022

The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors. There are ethical and practical issues around it, but it’s a breakthrough that’s all the more impressive given the expectation of an improved, next-gen model next year.

Marketing 190

Marketing Content Marketing Data Social Media 190

Stephen Waddington

NOVEMBER 26, 2020

Enterprise social networks, messaging, scheduling, and video have all been adopted. Leadership and differentiation: How can you use tools for competitive advantage? Make sure you're on the right side of ethical codes. Building a tool stack based on use cases Start defining a tool stack by asking three questions.

Tools 175

Tools How To Agency SEO 175

Communications Conversations

AUGUST 31, 2018

Brands essentially have an opportunity to become their own newsrooms and identify the stories that reporters no longer have the time to enterprise and produce. That is where those of us on the other side of the fence can step in. The current partnership between NPR and Kaiser Permanente (Kaiser Health News) is a perfect example of that.

Media 112

Media Journalism Report Video 112

PRSay

SEPTEMBER 12, 2016

And it fills me with pride, Dave, to see how you have ascended to a position of leadership in this industry that we all love so much. Page Society — to enrich and advance the leadership role of communicators — has never been more relevant. Page Society Hall of Fame on Sunday, Sept. Dave is a Ketchum alum. Our time is now.

Leadership 0

Leadership Agency Education Communications 0