PRSay

SEPTEMBER 11, 2023

In her role as director of innovation and CEO communications at Microsoft, Bonnie McCracken has a pivotal role in shaping the narrative for groundbreaking research and cutting-edge technologies, particularly with the company’s investments in AI. How do you think AI differs from how we’ve worked with other new technologies in the past?

Enterprise 187

Enterprise Tools Technology Privacy 187

Sword and the Script

AUGUST 1, 2023

Cison released a code of ethics including “Privacy protection and security of client information.” ( Source ) I haven’t seen any announcements from Cison about generative AI, but perhaps they are trying to get ahead of ethical issues. A code of ethics isn’t a bad idea. And now onward with this month’s PR tech sum.

Software 131

Software Pitching Ethics Privacy 131

PR 20/20

SEPTEMBER 8, 2021

We will be making new investments over the coming months in talent and technology to advance the agency. Continuity of Leadership: I will remain the CEO of both Marketing AI Institute and PR 20/20, and continue to lead the agency. AI is not some abstract thing you see in sci-fi movies. But AI is not just in your consumer life.

Financial 98

Financial Conference Agency Resources 98

Stephen Waddington

NOVEMBER 26, 2020

Enterprise social networks, messaging, scheduling, and video have all been adopted. Leadership and differentiation: How can you use tools for competitive advantage? There’s an in-built disincentive in PR agencies who'd model is to sell time to adopt technology which saves time for repetitive tasks. Thank you in anticipation.

Tools 175

Tools How To Agency SEO 175

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. The tool and pricing are also clearly aimed at the enterprise level, not generally practical for small to midsized SMB vendors.

Marketing 198

Marketing Content Marketing Data Social Media 198

PR 20/20

SEPTEMBER 8, 2021

We will be making new investments over the coming months in talent and technology to advance the agency. Continuity of Leadership: I will remain the CEO of both Marketing AI Institute and PR 20/20, and continue to lead the agency. AI is not some abstract thing you see in sci-fi movies. But AI is not just in your consumer life.

Financial 52

Financial Conference Agency Resources 52

Sword and the Script

JUNE 7, 2022

I took a business ethics course when I was studying for my MBA. Vendors that white label TVEyes go to lengths to tell me they embed the technology within their own secret sauce to solve UX issues. This isn’t a PR tech story per se, but it is an interesting use of technology in PR. Third largest in the U.S.

Software 85

Software Pitching Internal International 85