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PR Industry Trends: Top PR Predictions For 2024

ImPRessions - Crenshaw Communications

We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles. The leadership team here at Crenshaw Communications, a Mod Op company, has taken the time to investigate the emerging trends to expect for 2024.

Trends 333
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Too many beers: ethics and client conflicts – Ken Kerrigan

Ethical Voices

Ken discusses a number of important ethics issues, including: Too many beers – Ethics and client conflicts. Can corporations really be ethical media enterprises? I’ve been practicing public relations for 34 years now, both the agency and in-house side. The death of truth and the need for regulation.

Ethics 72
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The Capitol Riots: A Crisis Communication Retrospect

PRSay

While not quite as cinematic in reality, crisis communications is at the heart of any professional communication enterprise. It’s not our place to question how the Capitol police and other law-enforcement agencies managed the deadly riot, but the optics shared around the world tell a very particular story.

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I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

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I Sold PR 20/20, but That’s Just the Start of the Story

PR 20/20

I started PR 20/20 in November 2005 out of a spare bedroom in my Cleveland home with a $25,000 loan and a belief that there was a better way to build an agency. Fueled by a mix of youthful exuberance, adrenaline and caffeine, I set out to redefine the marketing agency model with a focus on standardized services and value-based pricing.

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After a Recent Three-Way Tie Up, Onclusive Acquires Critical Mention

Sword and the Script

I took a business ethics course when I was studying for my MBA. One enterprising PR practitioner has launched Metaverse Public Relations. Is this the start of a new business model for PR agencies and consultants? When I say “made the case” it was a detailed takedown of M&A with a long list of failed deals. See it here.”.

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Social Media Rock Stars: Cargill’s Sue Serna

Communications Conversations

That includes our global corporate-level strategy, channel management and oversight of our enterprise social media tools as well as company-wide standards, protocols and procedures for both organic and paid on all channels and all platforms globally. They understand how to find information and have very high standards for accuracy and ethics.