Flack's Revenge

SEPTEMBER 16, 2014

” Said another way (as we teach in media training), in any market, one company will rise to the top, fueled by “story energy” The media will inexplicably latch on and just fawn. The answer lies in the story energy, taste, and the intoxicating power that an intangible such as brand can have.

Energy 196

Energy Analysis Media Retail 196

Communications Conversations

SEPTEMBER 10, 2020

I was drawn to the culture and energy here. I spend a good chunk of my time on media relations and pitching. Part of this is media training our general managers, personal trainers and other experts to get them ready to go on camera. It’s a fantastic tool to keep up on their work and what issues they’re focused on.

Radio 167

Radio Journalism Interviews Energy 167

Shift Communications

JULY 19, 2017

There’s the tide of public opinion – the heat, the energy. This series will touch briefly on the following offerings/capabilities from SHIFT’s PR, marketing tech and creative services teams: Media monitoring. Media training. Owned media/messaging. Media relations. Social media management.

Case Study 118

Case Study Crisis Management Crisis Study 118

Stuart Bruce

JULY 15, 2014

For example, last autumn, an initiative by British Gas, which is owned by FTSE 100 group Centrica, to use its Twitter account to promote customer service was greeted by hundreds of tweets pouring scorn on the company’s decision to raise energy prices ahead of winter.”.

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

Waxing UnLyrical

APRIL 9, 2020

And businesses are starting to realize that simply setting up a livestream and giving executives (most of whom who probably haven’t been media trained) the mic isn’t going to cut it. Even though the topic might be serious we still need energy in the session. 🌟 Have fun – See it as putting on a show.

How To 133

How To Facebook Energy Training 133

PR for Anyone

JUNE 16, 2021

Additionally, when the media is looking for an expert, who do you think they want… the same old same old expert or one who brings charisma and a wow factor? I attract people because of my energy. THAT is my captivating characteristic and without trying, have used this to captivate my audience and the media.

Energy 130

Energy How To Industry Social Media 130

ImPRessions - Crenshaw Communications

MARCH 17, 2017

For thought leadership campaigns, PR teams put together interesting content like blogs, white papers or bylined articles for clients on subjects as varied as clean energy and construction. Being tech-savvy also includes using WordPress for website hosting and blog posting as well as the basics behind all the social media platforms.

Training 159

Training Pitching Writing Video 159