Stuart Bruce

JULY 15, 2014

For example, last autumn, an initiative by British Gas, which is owned by FTSE 100 group Centrica, to use its Twitter account to promote customer service was greeted by hundreds of tweets pouring scorn on the company’s decision to raise energy prices ahead of winter.”.

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

Shift Communications

JULY 19, 2017

As our VP of Marketing Tech previously summarized : In a crisis management situation, something has gone wrong and your brand is on fire. There’s the tide of public opinion – the heat, the energy. In this five part blog crisis management series, we’ll walk through how we would work with our pretend client, G.W., Media training.

Case Study 118

Case Study Crisis Management Crisis Study 118

Communications Conversations

AUGUST 21, 2018

We, as a team, put a lot of focus and energy on the importance of building relationships with reporters, outlets and our stores. We’re also a fairly small team (about 12 on the external communications side), so we have exposure to a lot of different experiences – including crises.

Sports 113

Sports Retail Local Report 113