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PR Rock Stars: Life Time’s Dan DeBaun

Communications Conversations

Of course, being exposed to so many local business leaders during my time at the Business Journal was a blessing. Little known fact: You led social media management for the Business Journal during your time there. I was drawn to the culture and energy here. I spend a good chunk of my time on media relations and pitching.

Radio 167
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PR Rock Stars: Best Buy’s Bianca Jones

Communications Conversations

We have a team member assigned to each of our retail territories so our stores have a specific point of contact and we can build relationships with local reporters. We, as a team, put a lot of focus and energy on the importance of building relationships with reporters, outlets and our stores.

Sports 113
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I Can’t Use National Media

Mora Communications

As to your first point, that you don’t have a story that could interest the national media: why not? Remember everyone who is quoted in Time magazine, or interviewed on the Today show lives and works in some local town or city. Why would you want to garner any national, if you only have a local business?

Media 49