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Case Study: Bauer

NewsWhip

1,000+ employees. NewsWhip client Bauer Media, one of the UK’s influential media brand networks, had a strategic problem to solve at the start of 2015 in its Radio division. Bauer ran a five day test to see what would happen if their regional radio stations put new forms of content at the heart of what they did on social media.

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How to Build a Stronger Business Through Community Engagement and Event Marketing

Burrelles Fresh Ideas

Not to mention that brand employees can gain emotional benefits from community interactions, which can feed into greater worker engagement and retention. Employees are vital contributors to what the brand stands for. Community members develop stronger connections to the brand, which can result in more sales and recommendations.

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Social Media Accessibility: How Accessibility Helps Engagement

Burrelles Fresh Ideas

Many developed countries, like the United States and the United Kingdom, require businesses operating within their borders to follow the Web Content Accessibility Guidelines (WCAG) and other laws that encourage accessible and inclusive content for everyone. They can also be beneficial for podcasts or radio shows to boost SEO.

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Trend: Repurposing Snapchat Stories across other social media channels

Communications Conversations

We’ve all heard about the “storification” (yeah, I just made that word up) of the social web and how it represents the future of social. They can get in front of a camera and convince employees/customers to talk and react to the camera (a key skill many in our industry DON’T have). They can put a story together.

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5 Ways to Reach New Audiences Through Tech Innovations

Cision

These numbers may not be everything marketers are hoping for, but consider this: It took the telephone 45 years to penetrate half the homes in America; radio, less than 20; color TV, 15; computers, 10; cellphones, eight; and the internet, a mere six years. The speed of change is accelerating, and consumers are committed to the ride.

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How Amplifying Your Media Coverage Can Build Your Brand

Critical Mention

This kind of positive earned media qualifies as evergreen content because your business can always benefit from good mentions being out on the web, no matter how much time passes. In addition, if you’re starting to build your brand from scratch, ask your employees to become social media advocates for your brand. Until next time!

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7 Lessons Every Marketer Can Learn From The CrossFit Instagram Crisis

MaccaPR

The gym owner insisted these acts were “light hearted and fun” and defended his posts on radio as “we were having fun.we No matter what the intention, recognize that every rude Tweet or callous Facebook post from a misguided employee or manager is now as public as a news release fired out globally. were.talking about booties that day.”