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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently - Strategy

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?

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Future skills for public relations practitioners - World PR Day

Stephen Waddington

There are several forces in play: Areas of the economy that shut down are reopening and organisations are firmly in recovery-mode The pandemic has created a new set of roles is areas such as employee engagement and sustainability Entry level roles are reopening as organisation begin to figure out the balance between home and office working.

Publicity 199
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The ESG Playbook for Achieving Profit and Purpose

Stern + Associates

Award-winning Harvard Business School Professor George Serafeim’s extensive research shows that when organizations embrace a strategic approach to managing environmental, social and governance (ESG) issues – and measure their progress – they can significantly boost their bottom line, reputation and ability to compete.

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PR Rock Stars: Retired Vice President of Content & Public Relations at DKY, Holly Donato

Communications Conversations

After all, I always say (I shamelessly stole this from somewhere), your reputation is what people say about you behind your back. What really differs from one setting to another is the quality of leadership and the resources you have to succeed. You’ve held numerous leadership positions over your storied career.

Publicity 174
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Effective Strategy Starts With a Robust Communication Plan

Stern + Associates

Corporate communication isn’t just a tool to roll out when a problem arises – it should be an integral part of an organization’s strategy , says Dartmouth Tuck School of Business Corporate Communication and Leadership Professor Paul A. How Does Your Organization’s Reputation Stack Up?

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Women in Tech: Closing the Gap, One Byte at a Time

Stern + Associates

Inspirational Leadership Journeys to the Top of Robotics and AI What does leadership require in the fields of engineering, robotics and AI? Read on to learn the incredible stories of inspiring women scientists, entrepreneurs and leaders behind some of the most important advancements of the last decade.

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Do company values “add value”?

PR in High Definition

Values often smack of ‘do as I do’-ism, with few senior staff paying them more than lip service after the first week – or worse, being used as a stick to berate employees when they don’t perform well. Having to send an employee on a training course is an easy feat – correcting cultural conflict and tension is not. Tying it all up.

Company 71