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How Securing Media Coverage Brings Greater Value Than Ever

PR Insiders

Did you read that newspaper article in print or on your phone? Did you hear that interview on the radio or on a podcast? Think about TV interviews as just one example. Not that long ago, TV producers wanted you in their studio for an interview, which meant you were faced with the time and expense of traveling.

Print 78
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Maxim Behar: Social media is the realm of free speech, which makes our world better

Maxim Behar

Of course, there's also insufficient educational and practical preparation of journalists. An established media outlet - a newspaper, television, television channel, or radio - can also publish wrong information. In a newspaper, you first have to report the information, then the newspaper has to be printed and distributed.

Insiders

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How To Hire The Best PR Firm For You

PR Insiders

It won’t be trying to learn about your industry on your dollar, and it will already have relationships with relevant publications, blogs, and TV and radio shows. Most PR firms specialize in print media (getting editorial coverage in newspapers and magazines, both online and offline), and many focus on social media.

Radio 78
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Increasing Your Media Coverage Through Storytelling

PRSay

As communicators, we have long relied on earned media or public relations — usually in the form of media relations — to place our clients’ names on the internet, on TV, in print and on the radio. Sure, go after The New York Times as your boss asked, but don’t forget your local newspapers, TV and radio stations.

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Meet the Media – Dan Rosenheim

Landis PR

Performance isn’t typically an issue in print — using prose to tell a compelling story is. There’s more time to report and (despite the shrinking news hole) more room in print/digital to provide detail and nuance. What is the wackiest story you have covered? Oh, where to start?

Meeting 98
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Top 10 PR Influencers You Should Follow on Twitter

Critical Mention

You can find out more in this interview with Deirdre or in her new book “ Answers for Modern Communicators ,” in which she dives into invaluable PR strategies that will further your PR career to new heights. He also holds a seat on the NASA Education and Outreach Council. Follow her for the latest news in radio and entertainment.

Twitter 77
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How to Offer Media Training to Your Clients

Solo PR Pro

Never assume – just because a client knows the key messages backwards and forwards – that they understand the dynamic of an interview. Explanations and instructions on taking charge and guiding the interview, including bridging statements and transitions. Reminders about what not to say – and education that nothing is “off the record”.