Sat.Dec 25, 2021 - Fri.Dec 31, 2021

State of The PR Industry: A Look Back at 2021


As a data science company, Onclusive is known for our unique and unexpected insights from comprehensive media monitoring and PR Attribution.

Our TV news interview never aired. What did I do wrong?

Axia PR

If a TV interview doesn’t air, it doesn’t mean you’ve failed as a PR professional. TV reporters regularly contact public relations professionals to score an interview with an expert.


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5 Email Marketing Tips to Keep in Mind as We Enter a New Year


Everyone can send an email. Everyone receives email. The idea of using email marketing to further your company’s goals sounds simple enough. Most believe the success of their email marketing campaign depends on compelling copy and a clean visual presentation.

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Media and Media Relations in 2022: Predictions and Trends | Business Wire Blog

Business Wire

The news and public relations industries have faced many challenges this year including extended discussions around COVID-19, vaccination, and masking requirements; remote working; virtual events; shortage of labor; and the Great Resignation.

How Startup Leadership Can Inspire the Team to Deliver Results and Become Great

Inspiring the team to do their best, break through barriers and achieve milestones is the core responsibility of the startup leadership. Inspiring people to do great requires installing confidence and the ability to learn from setbacks and failures.

Upcoming Trends in Advertising

Ronn Torossian

Just a few years ago, terms like “voice search” or “artificial intelligence” sounded very futuristic, and referred to technologies that were only perceived to be available in science fiction movies. Various tools or features such as voice assistance weren’t widely available.

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The Top 10 Most Popular Blog Posts on Sword and the Script for 2021

Sword and the Script

This blog published 51 posts this year – the 12 th year of publishing for Sword and the Script. That works out to one post per week, which is like clockwork. The total count of posts published is down from 86 in 2020.

PR Daily’s top stories of 2021: Nos. 41-50

PR Daily

Christmas Day has come and gone, but we’re still filled with holiday cheer. Here’s how we are celebrating—counting down our readers’ favorite stories from the past year. Image via ). The presents have been opened. Christmas dinner has become Christmas leftovers.

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Consumers and Values

Ronn Torossian

The ongoing pandemic has created a change in people’s relationship with technology, work, consumerism, and the world. That’s why companies have had to shift their approach to innovation, design, and growth.

Media Monitoring for PR Professionals: Importance, Advantages & More


Media monitoring is not just nice to have—these days, it is a necessity. You need to know who’s talking, and what they’re saying about your, or your client’s, brand. It’s not the only advantage, though. The importance of media monitoring goes far beyond keeping an eye on online discussions.

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Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

My New Year’s Resolution? Proof Everything!


By Jill O’Mahony Stewart CHICAGO PUBIC SCHOOLS I can’t shake this recent email exchange tagged “Requesting input from the communications team” on a script in development.

PR Daily’s top stories of 2021: Nos. 1-10

PR Daily

It’s finally the last day of 2021—and we’re revealing our list of the top 10 stories that readers enjoyed during the past 12 months. image via ). 2021 is over—or it will be in just a few hours.

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Free Advertising Efforts Through Features

Ronn Torossian

The season for Spotify Wrapped has arrived for users, which is a feature from the music streaming platform that displays user data and shows them their most played artists, songs, and albums through shareable graphics.

What Can You Learn From Bad PR Pitches (w/ Bad PR Examples)


They say that you should always learn from your mistakes, and it’s true. That’s how you get better and avoid doing the same thing again, right? Well, yes, but sometimes, it gets a little difficult to admit that you were wrong.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Press Release Site for Submissions: All You Need To Know

PR Fuel

The average office worker gets over 120 emails per day. If you’re sending out a press release via email to announce something about your business, you want it to make an impact so it stands out among the rest.

PR Daily’s top stories of 2021: Nos. 21-30

PR Daily

The final days of 2021 are upon us. Let’s take a minute to revisit the stories that piqued readers’ imaginations this year. Image via ). As we all eagerly look to the new year ahead, let’s take a minute to remember some of the big stories from 2021.

See You Next Year!

HMA Public Relations

The HMA Team is off this week to spend the holidays with friends and family, we will be returning on January 3, 2022. We wish you a wonderful and safe holiday break. See you in 2022! Odds and Ends

How Much Does Media Monitoring Cost [2022 Buyer’s Guide]


What would you say if I invited you to a party where you could sit in the corner and eavesdrop on every single conversation about your brand? You’d be able to hear the most enthusiastic raves and the most serious complaints, and even spot who was proclaiming them the loudest.

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Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Capturing the College Market


College students are a massive demographic and consist mostly of 18 -24 year olds. Since college students are geographically stagnant for 4 – 5 years, a business has a lot of time to develop branding and marketing aimed specifically at them. However, they also represent one of the world’s most elusive types of customers. They have certain noteworthy characteristics which make them a viable market segment for new product strategies.

PR Daily’s top stories of 2021: Nos. 11-20

PR Daily

It’s the penultimate day of 2021, so we’re sharing the stories that nearly cracked our top 10 for the year. Check out this list of fan favorites. Image via ). Only two days left in 2021, and we’re rushing to celebrate our favorite stories from the past year.

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Adversaries Never Forget Failings

Reputation Specialist Michael Toebe

Dan Rather. Regardless of a person’s long track record of success, errors get remembered. Misdeeds or failings are not forgotten when people find something about you, your communication or other behavior distasteful or offensive.

PR Daily’s top stories of 2021: Nos. 31-40

PR Daily

A new year is just around the corner, but until it arrives, we are counting down some of readers’ favorite stories from the past 12 months. Image via ). Have you already come up with your New Year’s resolutions for 2022?

7 Ways to Deliver Groundbreaking Thought Leadership

A thought leadership program is a powerful tool to increase the profile of your company. By developing content that is authentic to your brand, you can become the ‘go-to’ expert in your field. This will improve customer engagement and market awareness.

2022 Social Media Trends


In the last year, over 70% of the US population was actively using social media platforms, and spent between seven minutes and two hours on average on their platforms of choice. With new platforms and features being announced practically every week, brands have to stay on top of the most popular and useful ones for their audiences. Fortunately, most of the trends regarding social media that we’re going to be seeing in the new year have already arrived before 2021 has even ended.

Influencer Campaign Briefs


Most of the time these days, the word influencer gets thrown around and is generally perceived as an easy way for companies to improve their promotional campaigns. However, that’s not quite the case. All influencer campaigns require research and community building beforehand, as well as figuring out who are the right influencers that companies can work with.