Business Wire
OCTOBER 25, 2022
The relationship between a public relations counselor and their client is an important one. Whether a small freelance, boutique, or top 10 global PR consultancy, everything comes back to the relationship. The success or failure of the overall business arrangement depends on it.
Agility PR Solutions
OCTOBER 25, 2022
Halloween is around the corner, and most brands need inspiration for their upcoming email campaigns. During this spooky period, there are many tactics that you can follow to upgrade your email marketing efforts and increase your revenue. The following chart portrays this increase in expenditure in the United States from 2005 to 2022, which is […].
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Sword and the Script
OCTOBER 25, 2022
90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. Most communicators say the volume of work has grown, but so too has the variety of work. Nine in 10 (90%) said reported that communications work has changed at least slightly – and of those, 50% said it has changed significantly (37%) or very significantly (13%).
Agility PR Solutions
OCTOBER 25, 2022
New research from B2B precision demand marketing firm Integrate reveals insights on how marketers are responding to economic headwinds, revealing that that nearly 60 percent of B2B marketers report current budgets being cut or staying flat—and two-thirds of marketers are expected to accomplish the same or more with fewer resources. Nevertheless, the firm’s new State […].
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
PR 20/20
OCTOBER 25, 2022
I f content isn’t a part of your overall sales and marketing strategy, here’s a reminder that it should be—and for good reason. When it comes to building audience trust and establishing yourself as an industry thought leader , content is king—and that's why having a solid content strategy in place is paramount for your business. Plus, an effective content strategy has the power to drive traffic to your website and generate viable leads which, you guessed it, translates to new customers.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
OnePitch
OCTOBER 25, 2022
This week on Coffee with a Journalist we’re joined by Nate DiCamillo from Quartz. Nate is an economics reporter at Quartz and previously reported for CoinDesk and American Banker. It’s also important to mention that although Crypto is not his main focus, it’s definitely still part of his beat. Click below to follow Nate DiCamillo on Twitter and LinkedIn.
HMA Public Relations
OCTOBER 25, 2022
Does your website have accessible elements that are inclusive for all? Find out the steps you can take to make your website more accessible in this post from Justin Liggin.
Prohibition
OCTOBER 25, 2022
Since its launch, TikTok has taken the social medi a world by storm, evolving into a major player across the industry. Whether your focus is fitness, food, or fashion, TikTok offers the potential for brands to grow their reach, attract new customers and connect with a highly engaged audience. With the app currently catering to around 30 million monthly visitors, and projected to surpass 1.5 billion users by the end of the year, TikTok is now an essential platform for marketing, advertising ̵
PRSay
OCTOBER 25, 2022
Since birth, Alyson Hoffman and her twin sister Andrea have lived with cystic fibrosis, a disease that causes problems for the lungs and digestive system and presents infection risks. When the sisters were born in 2000, newborns were not screened for the condition in Ohio. Their parents became advocates for newborn cystic fibrosis screening in the state.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Axia PR
OCTOBER 25, 2022
Most companies want to be the best of the best — the first in innovation, the biggest company in a field — and consumers want to know who the best is. If you look at the news, you might notice that media outlets give special attention to stories with these extremes. That’s because such superlatives have great news value, and they can help your company earn media coverage if you demonstrate them honestly.
PR 20/20
OCTOBER 25, 2022
Y ou should know one thing about marketing—you get what you put into it. What do we mean by that? Well, suppose your marketing plan only consists of reposting celebrity memes or celebrating "national donut day" with a donut GIF*. In that case, we hate to say it, but your sales goals will likely not be met on that "marketing plan" alone. Those that strategize, analyze, and develop effective marketing plans reap the benefits of their hard work.
Axia PR
OCTOBER 25, 2022
A quick guide to adding your social media agency and team members to your company's Twitter account. Contrary to what you might think, your company's Twitter page does not provide unique usernames and passwords to share with your social media colleagues for them to log in. Instead, you assign page roles (which are different levels of managerial roles for your social media account) to your team via their personal Twitter account profile through a Twitter Ads account.
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