The Resolution Blog

MARCH 6, 2023

In the first installment of our new series: ‘PR Resolution Meets’, we chat to Margo Neely, Chief Creative Officer at Neely and Daughters. Margo’s work first caught our eye when we were introduced to her The Neely Air 808 Sneaker – a brilliant creative fusion between sport and entertainment, in which Margo designed a pair […] The post <strong>PR Resolution Meets: Margo Neely</strong> appeared first on PR Resolution — by CoverageBook.

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ImPRessions - Crenshaw Communications

MARCH 6, 2023

Congratulations to Crenshaw Communications VP, enterprise tech and business development, Sasha Dookhoo, who was recently recognized as part of Ragan’s Top Women in Communications Awards. The award program recognizes female communicators who are “leading their teams and organizations in impactful, interesting ways [and who serve as] mentors to future generations, who hold truth to power when necessary or who are newcomers excited to make their mark.

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The Resolution Blog

MARCH 6, 2023

In this episode I delve into the power of music; how it shapes cultures, grows brands and can drive business. I’m interviewing two people who’s deep understanding of music & culture has led them to work on brand partnership deals that have built reputation and grow businesses. I’m joined by ex-Head of Global Music at […] The post How Music Grows Brands appeared first on PR Resolution — by CoverageBook.

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PRSay

MARCH 6, 2023

The following post is based on research published in the latest issue of PR Journal , the quarterly academic journal presented by PRSA and the Institute for Public Relations. The paper, “Organizational Social Media Mourning: Toward a Framework for Organizations Wishing to Empathize With Publics During Tragedies” is by Jensen Moore, Ph.D., the University of Oklahoma; Robert “Pritch” Pritchard, APR, Fellow PRSA, the University of Oklahoma; and Vincent F.

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According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

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Agility PR Solutions

MARCH 6, 2023

Public relations strategies are important for any business no matter what sector or industry the business is part of. PR can be used to maintain the image of a business, help generate interest in an organization or improve the reputation of a company. Depending on your company’s needs, you may need to employ various PR […] The post 4 PR strategies that can bring more money into your business appeared first on Agility PR Solutions.

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Agility PR Solutions

MARCH 6, 2023

Luxury branding can be a tough egg to crack. As a high-end company, your demographic is often niche, and those you do attract are harder to keep. In the past, reputation alone has carried many high-end brands. With years of experience and a well-known logo, luxury retailers tend to shy away from traditional advertising and […] The post Designer campaigns: 5 PR strategies for luxury brands appeared first on Agility PR Solutions.

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Bianchi Biz Blog

MARCH 6, 2023

Hello! I’m Craig Cole, senior editor at EV Pulse, a site dedicated to covering electric and electrified vehicles as well as alternative fuels and future automotive technology. I’ve been in this position for almost a year now, though I have been a full-time automotive journalist for 16 years. In this role, much of my time is dedicated to video work, preparing scripts and presenting, though I perform myriad other tasks, from reviewing vehicles to writing news and feature stories.

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Agility PR Solutions

MARCH 6, 2023

New survey research from data quality and email marketing firm Validity of SMS, text, and WhatsApp users determines that when done well, SMS marketing encourages customer engagement and spending—but when done poorly, it can have crippling implications for a company’s bottom line. SMS marketing has become a widely adopted practice, and when complemented with email […] The post 2023 state of SMS marketing: Poor mobile messaging strategy drives brand decline appeared first on Agility PR Solut

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PR 20/20

MARCH 6, 2023

W hat if there was a single product that helped streamline all marketing tasks, improved lead management, and impacted overall revenue? Oh wait … there is. It’s marketing automation, and unless you’re stuck in the marketing stone age, you’ve probably at least heard of it. Businesses and marketers in all sorts of industries are recognizing the power of marketing automation, and these stats prove it : Those using marketing automation see leads increase by 80%.

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Agility PR Solutions

MARCH 6, 2023

Comms pros are aware of the power of the online review in driving brand interest and sales, but new research from reputation management and brand intelligence firm Chatmeter suggests that reviews might be more influential than you thought—and may in fact offer brands the best opportunity of all to cut through the noise in today’s […] The post The singular power of the online review: Perceptions and preferences—and brand opportunities appeared first on Agility PR Solutions.

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Ethical Voices

MARCH 6, 2023

Joining me on this week’s episode is Niel Golightly , a partner at FGS Global , where he brings clients more than 25 years of experience leading corporate reputation, crisis and sustainability strategies in Fortune 100 companies. He discusses several important ethics issues, including: An important lesson he learned flying an F-14 over the Indian Ocean What is the hardest ethical decision?

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Maxim Behar

MARCH 6, 2023

Great worries, great troubles! Politicians overflowing with insults and arrogance from the tribune of the Parliament and then we all read, listen to and witness how all the blame is being put on the media. Well, honestly there are two types of media. These are the years, for the first time ever in history, when billions of people have the media in the palm of their hands, and in their minds too, so I guess they are indeed obvious and anonymous.

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Landis PR

MARCH 6, 2023

Photo courtesy of Pixabay Prepare for your Search Before beginning your search for a PR agency, it’s vital that you and your team make a list of your needs and define why you are looking for an agency in the first place. This includes clarifying and listing your business and strategic communications goals, determining your monthly budget, and having a clear view on major upcoming marketing initiatives.

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A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth. And it all relies on a simple fact: ESG issues matter to consumers. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG. In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S.

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Maxim Behar

MARCH 6, 2023

The PR expert Maxim Behar participates in the first of a series of events to be held as part of the "Yes! To Bulgaria's Green Economy", organized by the Solar Academy Bulgaria Association, Standard Media and M3 Communications Group, Inc. The event presented current issues in the energy sector. Among the participants were also Eng. Veselin Todorov - Chairman of the Solar Academy Bulgaria Association, Tsvetan Simeonov - Chairman of the Bulgarian Chamber of Commerce and Industry, Prof.

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The Hoffman Agency

MARCH 6, 2023

By Mariah Botkin, Associate Account Executive During my three-month internship at The Hoffman Agency, I grew into a far stronger communicator, learning industry lessons and discovering things about myself along the way. As I transition to an associate account executive, I reflect on several sentiments that underscore my PR journey thus far. Teamwork makes the dream work I would describe myself as an introvert.

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The Hoffman Agency

MARCH 6, 2023

By Mariah Botkin, Associate Account Executive During my three-month internship at The Hoffman Agency, I grew into a far stronger communicator, learning industry lessons and discovering things about myself along the way. As I transition to an associate account executive, I reflect on several sentiments that underscore my PR journey thus far. Teamwork makes the dream work I would describe myself as an introvert.

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