Tue.Nov 05, 2019

5 Reasons to Network Across all Social Media Sites

Critical Mention

Social media platforms may have been created for friendly networking, but since then, they’ve evolved into tech hubs where anybody can network with anyone else. So, it’s important for all organizations to acknowledge and react to the impact social media has on consumers. Share Tweet Share. Social Media Improves Customer Service. PR pros and marketers should take advantage of their organization’s social media interactions.

Under the influence

Stephen Waddington

The #FuturePRoof influencer project has achieved its goal of starting a conversation among practitioners about governance. It’s been great to listen to the conversations about the tension between paid and earned influencer marketing following the publication of the latest #FuturePRoof project. It’s been viewed by more than 1,000 practitioners. We’re All Influencers Now provides guidance for agencies, brands and influencers on governance.

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5 ways to create your own video studio

PR Daily

After identifying a space and testing your sound, it’s time to gear up. Here’s the skinny on what you’ll need to start shooting like a pro. Videos require plenty of planning and preparation before you hit the record button. The good news is that it’s easy to create your own office or home recording studio. Here’s how to get started: Identify your recording space. Before you start recording, pick a place you find comfortable, convenient, quiet and accessible.

Video 101

Media Moves at Washington Post & San Diego Union-Tribune, Thrillist Hires Editor in Chief

Cision

Isabelle Khurshudyan, Samantha Pell have new roles at The Post, Kristy Totten joins the San Diego Union-Tribune, and more. Media Blog

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

Get creative: 5 ways to revive your writing

PR Daily

Is your love of writing on the ropes? Here are some fun ways to boost your skills. The struggle is real. Just ask any communicator or marketer. Relentless deadlines, approvals and rinse-and-repeat assignments can strip the joy from writing. Symptoms include dull, uninspired copy, dread and even writer’s block. FREE DOWNLOAD: Timeless secrets for rocket-powered writing ]. Surprisingly, penning poetry might help get your prose back on track.

More Trending

Don’t miss this week’s Top Women in Communications Awards entry deadline

PR Daily

Nominate your influential female colleagues—or yourself—by this Friday, Nov. The post Don’t miss this week’s Top Women in Communications Awards entry deadline appeared first on PR Daily. Ragan Awards

ProfNet Urgent Queries

Cision

ProfNet connects journalists and expert sources. A journalist is writing a story and needs an expert to quote. The journalist uses ProfNet to find the expert. To learn more, visit www.profnet.com. Media Blog

How to use strategic planning processes within PR campaigns

Agility PR Solutions

Managing the public relations of a company is always going to require a degree of strategic planning, no matter which industry you’re operating in or how competitive your niche is. Of course, you never want to walk into an endeavour blindly—every good campaign starts with a blueprint that is laid out before the first task […]. The post How to use strategic planning processes within PR campaigns appeared first on Agility PR Solutions. Analysis Public Relations profession

Would you Run Your Internal Data Through this Media Monitoring AI? PR Tech Sum: Talkwalker, TVEyes, Meltwater, SocialChorus, Cision, Signal AI and Burrelles

Sword and the Script

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. This PR tech sum loses the jargon and boils these announcements down to the basics – with links to the source documents for those interested in learning more.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

How to motivate the muddled majority of your workforce

PR Daily

Don’t sweat the lunatic fringe who complain no matter what you do. Instead, work to inspire and engage the lukewarm lemons—and equip them for peak open-road performance. Are your colleagues more like a fleet of high-powered Porsches—or a gassy gaggle of Ford Pintos? Most communicators would probably describe their fellow employees in more middle-of-the-road fashion. Think, a garage full of late-model Toyota Corollas, for example. Reliable, for the most part, but nothing too fancy.

FTC Releases Advertising Disclosures Guidance for Online Influencers

wiredPRworks

A new FTC advertising disclosures document and video gives online influencers guidance on how to ensure consumers are aware of advertising relationships. Full disclosure: The following information is directly from the FTC. Thanks to the FTC for sending us this information via a news release. As a brand influencer , I appreciate knowing when and how to disclose ads on social channels.

As influencer marketing gets more sophisticated, comms pros expand strategy, investments

Agility PR Solutions

Due to the increasing interconnectedness of the 2 billion people now on social media, influencer marketing has quickly become a non-negotiable marketing tactic for brands. And as the practice grows, so do the options for communicators—according to new research from influencer marketing platform AspireIQ, more than half of marketers are advancing their influencer marketing strategies […].

The Internet of Brains and Swarm Technologies — Time to Plug In

Doctor Spin

Quick Notes Many rats seems to be smarter than one rat alone Is the internet of brains a new form of communication? The science-fiction idea of “plugging in” is now close Connecting to computers to enhance performance Implications for marketing and big data mining. Many rats seems to be smarter than one rat alone. Scientists have now demonstrated an “internet of brains” — in rats. The scientist Miguel Nicolelis used electrodes to interconnect rat brains.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

How marketers can improve their audience management maturity

Agility PR Solutions

In spite of having multiple tools deployed for both audience definition and audience management, nearly half (44 percent) of marketers place themselves at just a “basic” level of audience management maturity, reveals new research from performance marketing agency Merkle, in collaboration with MarTech Advisor. The new report, State of Audience Management Maturity Report, also found […].

China, the NBA and Hong Kong: Principles are not just for times we can afford them

Muck Rack

China, the NBA and Hong Kong: Principles are not just for times we can afford them

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David Dozier: ‘Ethical PR Starts by Changing Organizations From The Inside’

Culpwrit

David M. Dozier, professor emeritus at San Diego State University, will receive the “Milestones in Mentoring” Educator Award this week from the Plank Center for Leadership in Public Relations. Dr. Dozier is one of our profession’s highest regarded scholars. He has authored or co-authored more than 100 books, book chapters, articles and academic papers, […].

Social Media Posts Matter

HMA Public Relations

A Cleveland Browns player's recent Twitter tirade only reinforces the fact that what you say on social media DOES matter. Read more! The post Social Media Posts Matter appeared first on HMA Public Relations. Featured PR Observations and Preferences Social Media CLEVELAND BROWNS Jermaine Whitehead Phoenix Police Department social media

Media Moves at Washington Post & San Diego Union-Tribune, Thrillist Hires Editor in Chief

TrendKite

Isabelle Khurshudyan, Samantha Pell have new roles at The Post, Kristy Totten joins the San Diego Union-Tribune, and more

Media 48

Infographic: How to combine email and social media efforts

PR Daily

Both campaigns can be more effective if they work together. Here are five ways you should consider coordinating the two. Email has better conversion rate than social media—but social media channels can help expand your email list. According to a report from Payfort, an email is six times more likely to get a click-through than a tweet. However, your email success requires constant nurturing of your email lists. Social media can help with that.

ProfNet Urgent Queries

TrendKite

ProfNet connects journalists and expert sources. A journalist is writing a story and needs an expert to quote. The journalist uses ProfNet to find the expert. To learn more, visit www.profnet.com.

Drawing More User-Generated Content From Your Fans

Flack Me

Category: Flack Me Summary: Your audience can help create content and share your message through challenges and other activations, but you have to be authentic, or your campaign will fall flat

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UK Media Moves including GQ, New Statesman, MailOnline and more

TrendKite

UK Media Moves including GQ, New Statesman, MailOnline and more

Media 48

Make sure your content tells a strong story

PR Daily

Learn how at Ragan’s Writing & Content Creation Conference in NYC. Every piece of content you create should tell a compelling story. How can you make sure you’re doing that—and getting through to your audiences? Join us at the Writing & Content Creation Conference, Dec. 10–11 in New York City, to learn the newest writing, video and visual storytelling best practices for grabbing your audience’s attention and refusing to let go. Register here. Register here for the live webcast.