Tue.Apr 13, 2021

Three Ways to Increase the Impact of Your Technology News | Business Wire Blog

Business Wire

For the last 18 months, Business Wire and Onclusive have been working closely together to analyze thousands of press releases. In our recent webinar , we examined more than 6,000 technology press releases and the results were surprising.

Tips for Planning a Virtual Panel

ImPRessions - Crenshaw Communications

As most PR agencies know, a speaker program is an excellent tactic for building thought leadership and brand recognition in the B2B space.

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3 tips for building better relationships with reporters

PR Daily

By investing in the stories that matter for reporters, you can become an essential partner and trusted resource. To have real success in the world of media relations, it’s essential to pay attention to a timeless classic: building relationships.

Report 156

3 steps for running an effective blogger outreach campaign

Agility PR Solutions

Blogger outreach is the process of reaching out to bloggers, often via email, and the primary goal of is generally some form of link building. That could be a guest post request or a link insert request. Blogger outreach is also used to create brand awareness, PR, and lead generation.

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Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

A wonderful bundle of guidance for enduring editorial excellence

PR Daily

Grab a career’s worth of advice from a slew of accomplished writers, editors and storytellers.

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More Trending

How to develop a winning culture in a distributed workforce

PR Daily

As hybrid workplaces become more common—and remote work gains momentum, here’s how you can ensure your organization still builds a close community. The data gathered in the past year is irrefutable: the workforce has been forever changed.

5 proven PR strategies to boost sales and grow your company

Agility PR Solutions

These days, it’s more challenging than ever to entice new customers and keep them long-term. The internet creates considerably more competition, but it also gives you access to a much more extensive array of people worldwide.

Apple CEO Tim Cook defends privacy updates, U.S. adults use YouTube in record numbers, and Lululemon counters employee claims of ‘toxic positivity’ in workplace

PR Daily

Also: U.S. colleges disagree on vaccine requirements, Uber addresses driver shortage with new incentives, Bitcoin exchange CEO issues warning to industry, and more. Hello, communicators: U.S.

How the APR Changed My Future


April is Accreditation Month at PRSA. It’s a time to learn about how becoming Accredited in Public Relations can help advance your career. Discover more about earning your APR by visiting PRaccreditation.org.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Half of consumers will abandon online products or services in the first month after purchase

Agility PR Solutions

Why is brand and customer support so essential beyond the point of purchase and throughout the customer journey?

Webinar Rewind: The State of Investor Relations in a Virtual World


Learn how top IR leaders are adapting in the "the year of transition.". US Blog

Upgrade your social media with Emily Barrett | On Top of PR podcast

Axia PR

Learn how your company can improve its social media presence with our guest Emily Barrett of Axia Public Relations. Guest: Our episode guest is Emily Barrett, social media specialist at Axia Public Relations.

How To Hire The Best PR Firm For You

PR Insiders

I often talk to people who know they need publicity and want professional help to get it but find hiring PR agencies to be a confusing and daunting task. That’s understandable. Public relations firms differ in a thousand ways, it seems.

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How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Geek Out with Meltwater on NLP and Sentiment Analysis for PR and Marketing; Off Script No. 48: Dr. Tim Furche

Sword and the Script

An expert at Meltwater says natural language processing (NLP) is getting better at. understanding context, which can help PR assess large volumes of content. Sometimes bad words can mean good things.

What Solo PR Pros Need to Know About Influencer Marketing and Maximizing Your Reach

Solo PR Pro

What comes to mind when you think about influencer marketing? If you take the word of mainstream media, you’ll likely believe influencers are Instagrammers with large followings, duck-lip selfies and unmeasurable content — but that’s far from the truth.

Social Media Advertising – Spotlight on Facebook


Despite the fact that there’s been multiple new and improved social media platforms created in recent years, Facebook still continues to be the most popular site. There are over 2.7

KPIs and goal compensation can be promised parts of PR.

Axia PR

Previously, we’ve covered that you cannot guarantee earned media coverage. Anyone that attempts to offer you guaranteed results for public relations, much less guaranteed earned media coverage, is someone you don’t want to work with as a client since there are no guarantees in public relations.

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.

A Reoccurring Theme: Tell The Truth

HMA Public Relations

The ABC TV show “To Tell The Truth” has made a comeback, now hosted by Anthony Anderson. I’m sure the contestants are prepped as we would prep a client for a media interview. . Odd and Ends bewitched beyonce retro surfing santa To Tell the Truth tv show

Substack, Media Fragmentation & PR

Flatiron Communications

How the Explosion in News Creators impact Communications Pros. It was inevitable. The ability to profit from a personal news brand through the creation and distribution of original content has gotten even easier. “We