Business Wire

APRIL 13, 2021

For the last 18 months, Business Wire and Onclusive have been working closely together to analyze thousands of press releases. In our recent webinar , we examined more than 6,000 technology press releases and the results were surprising.

Technology 363

Technology Blogging Data Analytics 363

ImPRessions - Crenshaw Communications

APRIL 13, 2021

As most PR agencies know, a speaker program is an excellent tactic for building thought leadership and brand recognition in the B2B space. A well organized thought panel discussion around a key industry issue or trend lets a leadership team showcase expertise to clients, prospects and often trade journalists. By targeting prospects, it can also help fill the sales funnel.

Leadership 332

Leadership Trends B2B Agency 332

Cision

APRIL 13, 2021

The Economist appoints Vinjeru Mkandawire as Global Property Correspondent; Steph Cockroft is the new Indy100 Editor as Sirena Bergman becomes Digital Culture Editor at Insider UK.

Media 156

Media Blogging 156

PRSay

APRIL 13, 2021

April is Accreditation Month at PRSA. It’s a time to learn about how becoming Accredited in Public Relations can help advance your career. Discover more about earning your APR by visiting PRaccreditation.org. As co-chair of PRSA’s marketing committee for Accreditation in Public Relations, I receive many questions from peers about the credential: How does the APR make you a better communicator?

Telecommunications 197

Telecommunications Community Ethics Financial 197

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

APRIL 13, 2021

Blogger outreach is the process of reaching out to bloggers, often via email, and the primary goal of is generally some form of link building. That could be a guest post request or a link insert request. Blogger outreach is also used to create brand awareness, PR, and lead generation. Many people find blogger outreach […]. The post 3 steps for running an effective blogger outreach campaign appeared first on Agility PR Solutions.

Brand 176

Brand Branding Analysis Publicity 176

Agility PR Solutions

APRIL 13, 2021

These days, it’s more challenging than ever to entice new customers and keep them long-term. The internet creates considerably more competition, but it also gives you access to a much more extensive array of people worldwide. In addition, it gives you more options for developing and strengthening your relationship with your customers. Not only is […].

Company 94

Company Strategy Publicity 94

Cision

APRIL 13, 2021

Learn how top IR leaders are adapting in the "the year of transition.".

Blogging 120

Blogging 120

Agility PR Solutions

APRIL 13, 2021

Why is brand and customer support so essential beyond the point of purchase and throughout the customer journey? New research from business news and how-to guide The Manifest finds that consumers are just as likely to abandon products within the first month of use (51 percent) as they are in the months following (49 percent)—which […]. The post Half of consumers will abandon online products or services in the first month after purchase appeared first on Agility PR Solutions.

Consumer 86

Consumer Brand Branding How To 86

PR Insiders

APRIL 13, 2021

I often talk to people who know they need publicity and want professional help to get it but find hiring PR agencies to be a confusing and daunting task. That’s understandable. Public relations firms differ in a thousand ways, it seems. For one, they use different business models – some charge monthly retainer fees while others are pay-for-performance, meaning you pay only for actual media coverage.

Radio 78

Radio How To Public Affairs Print 78

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

HMA Public Relations

APRIL 13, 2021

The ABC TV show “To Tell The Truth” has made a comeback, now hosted by Anthony Anderson. I’m sure the contestants are prepped as we would prep a client for a media interview. .

Interviews 90

Interviews Media 90

Solo PR Pro

APRIL 13, 2021

What comes to mind when you think about influencer marketing? If you take the word of mainstream media, you’ll likely believe influencers are Instagrammers with large followings, duck-lip selfies and unmeasurable content — but that’s far from the truth. Author, podcaster and digital marketing thought leader Jason Falls dove into the possibilities of influencer marketing in his third book, “ Winfluence: Reframing Influencer Marketing to Ignite Your Brand.”.

Marketing 89

Marketing Employee Local Community 89

Prohibition

APRIL 13, 2021

Despite the fact that there’s been multiple new and improved social media platforms created in recent years, Facebook still continues to be the most popular site. There are over 2.7 billion active accounts on the platform – which when it comes to social media advertising, means that there are this many people you can choose to target from via your ad campaign – which is pretty impressive!

Advertising 62

Advertising Advertising Facebook Social Media 62

Axia PR

APRIL 13, 2021

Previously, we’ve covered that you cannot guarantee earned media coverage. Anyone that attempts to offer you guaranteed results for public relations, much less guaranteed earned media coverage, is someone you don’t want to work with as a client since there are no guarantees in public relations. But, is there something you, as the client, can offer as a guarantee?

Publicity 62

Publicity Media 62

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Sword and the Script

APRIL 13, 2021

An expert at Meltwater says natural language processing (NLP) is getting better at. understanding context, which can help PR assess large volumes of content. Sometimes bad words can mean good things. For example, the word “bomb” might have different connotations – associated with destruction or security – depending on your point of view. However, if someone posts to Twitter, “Rocky Road ice cream is the bomb!

Analysis 78

Analysis Marketing Engineering Data 78

Flatiron Communications

APRIL 13, 2021

How the Explosion in News Creators impact Communications Pros. It was inevitable. The ability to profit from a personal news brand through the creation and distribution of original content has gotten even easier. “We the media” started 15+ years ago with CGM/blogging and, to a lesser degree, podcasting and has evolved to the point where established journalists (with decent social followings) are jettisoning prestige jobs at venerable news organizations to go it alone.

Media 41

Media Journalism Reddit Local 41