Onclusive

SEPTEMBER 7, 2021

In this week’s blog about earned media strategy and measurement, we’re talking about developing and implementing a content distribution plan that uses every opportunity to showcase your stories in front of your key audiences. First things first: determining the best channels and formats for your audiences. Beyond research that your marketing team may have already conducted to determine the best mix of platforms for delivering your content, using actual past data to inform your future strategy co

Measurement 356

Measurement SEO Web Social Media 356

Ronn Torossian

SEPTEMBER 7, 2021

The internet is no stranger to crazy, silly and often dangerous challenges. To this day everyone still remembers the Ice Bucket Challenge and the Tide Pod Challenge, not to mention all the injuries and illnesses they caused. But now there’s a new challenge sweeping the internet. The Milk Crate Challenge: What is it? The “Milk […]. The post The Crate Challenge: Is it Worth the Risk?

Marketing 195

Marketing Publicity 195

Agility PR Solutions

SEPTEMBER 7, 2021

Public relations has never been an easy job to handle. What’s worse, the internet and social media have made the role increasingly challenging in terms of getting the right story to the right people. In 2020 alone, PR executives got a taste of crisis management with the myriad of crisis communications challenges that rocked the industry. […]. The post 8 crucial issues faced by today’s public relations executives appeared first on Agility PR Solutions.

Publicity 181

Publicity Crisis Management Crisis Communications Crisis 181

PRSay

SEPTEMBER 7, 2021

Each September, PRSA celebrates Ethics Month, featuring programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme is “Leading With Ethics.” Please join the discussion on Twitter via #EthicsMonth, and follow along with our ethics-related blog posts, as well as two webinars (on Sept. 9 and Sept. 21 ) and a new Ethics Quiz. .

Ethics 170

Ethics Public Affairs Policies Guidelines 170

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Cision

SEPTEMBER 7, 2021

Multiple updates at Reach plc and Express.co.uk; Memphis Barker has been appointed Acting Foreign Editor at The Telegraph.

Media 156

Media Blogging 156

Stephen Waddington

SEPTEMBER 7, 2021

The Institute for Public Relations and PR NEWS have published a study of corporate communication teams and their contribution to organisations. It reports on the factors that determine effectiveness. The Evolving Communication Function reports that the strength of internal relationships and reporting lines are the greatest indicator of the performance of a corporate communication team.

Corporate 135

Corporate Communications Public Affairs Resources 135

Agility PR Solutions

SEPTEMBER 7, 2021

Brand content is a company’s greatest asset for building credibility, and also drives SEO and other marketing efforts, but brand marketers are making key mistakes that are preventing them from capitalizing on content demand, new research from on-brand content creation firm Lucidpress reveals. The firm’s latest survey reflects brands’ relationship with content, and the resulting […].

Brand 142

Brand Branding Marketing SEO 142

Cision

SEPTEMBER 7, 2021

Learn the time- and cost-saving benefits of PR software.

Software 178

Software Blogging 178

Steve Barrett on PR

SEPTEMBER 7, 2021

So many things have fundamentally changed in the past two decades since 9/11, but the most important thing is for us to remember those who perished and make sure we all honor their memory with a renewed spirit of togetherness.

Blogging 105

Blogging 105

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Landis PR

SEPTEMBER 7, 2021

Photo courtesy of Pexels. By Robin Carr, LCI. To answer the question, let’s examine the history and the data. Merriam-Webster defines social media as “forms of electronic communication (such as websites for social networking and microblogging) through which users create online communities to share information, ideas, personal messages and other content (such as videos).

Social Media 104

Social Media Marketing Media Analysis 104

Sword and the Script

SEPTEMBER 7, 2021

Prowly estimates (rival) PR software pricing; Access Intelligence acquires Isentia; Talkwalker acquires Reviewbox; plus mentions and content picks. Every month I struggle to avoid starting these roundups with “Wow, another month has gone by.” And yet here we are. Labor Day is done. The weather is cooling. If you are a business owner Q3 taxes are due in eight days.

Software 88

Software Print Tools SEO 88

NRPR Group

SEPTEMBER 7, 2021

PRfect Pitch focuses on interviewing media professionals and event managers who PR agencies pitch regularly on behalf of their clients. […]. The post Four Takeaways From PRfect Pitch Interview with Forbes Contributor, Sharon Edelson appeared first on NRPR Group.

Interviews 98

Interviews Pitching Groups Agency 98

Practical Law Construction

SEPTEMBER 7, 2021

It is no coincidence that construction cases play a prominent role in many of the leading decisions concerning limitation. It is the nature of our work that problems have a tendency to emerge some time after the work was completed and, more than occasionally, new problems come to light after proceedings have commenced. As construction litigators, we are therefore all no doubt familiar with having to draft an amendment to a claim that is, or might be, vulnerable to a limitation challenge.

Construction 93

Construction System Course 93

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Bianchi Biz Blog

SEPTEMBER 7, 2021

I recently took over the role as editor of Fleet Maintenance , a B2B magazine and website focused on providing commercial vehicle fleets and shops with the latest information on tools and maintenance trends. It starts with how to keep costs down in the bay and extends to keeping trucks and technicians productive. Previously I was senior editor at sister brand Fleet Owner, which is geared toward fleet executives and other transportation industry leaders.

Meeting 90

Meeting Transportation Media Journalism 90

Culpwrit

SEPTEMBER 7, 2021

My random check in last week with 12 agencies – big and small – confirm the urgency of “Help Wanted” pleas on job boards and social media pages: The PR job market is hot. While one major agency confirmed more than 200 job searches underway, the owner of a small 20-person firm said she is […]. The post ‘Hot Sellers Market’ for Public Relations Talent appeared first on Culpwrit.

Publicity 73

Publicity Marketing Agency Social Media 73

HMA Public Relations

SEPTEMBER 7, 2021

As another television network introduces a former athlete to their morning show roster, will this imitation have long-term sustainability and success? Read more from Scott Hanson.

Television 69

Television 69

Muck Rack

SEPTEMBER 7, 2021

How Personal Capital uses Muck Rack to achieve PR goals

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104

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

Axia PR

SEPTEMBER 7, 2021

No more lame and unproductive brainstorming sessions. Sometimes, it’s difficult to come up with great ideas. Other times, the ideas we come up with are just subpar and unimpressive. A lack of quality ideas is one of the biggest challenges of corporate America. If only there were a way to recharge our minds and enhance the quality of ideas necessary for our work and clients.

Creativity 62

Creativity Corporate Publicity 62

5W PR

SEPTEMBER 7, 2021

Most of the time, when someone creates a brand new business, they tend to face a bit of a challenge in terms of public relations and coverage. Although business owners are aware that they have to generate buzz through public relations, not everyone has the manpower or even the necessary connections to get media coverage in the first place. With the help of the right PR strategies, even brand new companies can attract interest from customers and venture capitalists.

Pitching 88

Pitching Infographics Social Media Employee 88

Axia PR

SEPTEMBER 7, 2021

Remembering contacts’ personal information can lead to powerful friendships. In today’s world of constant stimulation and zero down time, it’s easy to get caught up in your work because of how much needs to be done to keep things running smoothly. When you have so much on your plate, thinking about other people becomes more difficult. However, you should make a point to cultivate personal relationships with the people you know—it’s a springboard to building lasting partnerships and friendships.

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