Thu.Feb 08, 2024

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The Power of PR in Shaping the Consumer Technology Industry

Ronn Torossian

The consumer technology industry is a dynamic and rapidly evolving landscape, marked by constant innovation, fierce competition, and rapidly changing consumer preferences. In this context, public relations plays a pivotal role in shaping the narrative, perception, and success of companies within the consumer technology sector. Building anticipation through strategic product launches PR is instrumental in […] The post The Power of PR in Shaping the Consumer Technology Industry appeared fir

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Generative AI in the workplace: To achieve the full potential of AI, leaders must reinvent work, reshape the workforce and prepare workers

Agility PR Solutions

As we know, most business leaders are embracing generative AI in the workplace for the productivity boost, but new research from professional services firm Accenture reveals an urgent need for those leaders to look beyond how generative AI affects specific tasks and roles and, instead, start to scale gen AI by redesigning processes, as well […] The post Generative AI in the workplace: To achieve the full potential of AI, leaders must reinvent work, reshape the workforce and prepare workers

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Transparency and Trust: The Role of ESG Reporting

Presspage

Using ESG reporting as a strategic tool A successful ESG reporting strategy should outline the environmental impact of a company while clarifying its social responsibility and governance structures. As every modern investor will consider these aspects in their decision-making, IROs should leverage ESG as a strategic tool by mentioning insights into their investor-facing pages and news releases.

Report 109
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ICYMI: Bulldog’s Top 10 most popular posts in January

Agility PR Solutions

In a year that’s bound to be full of surprises, things are off to a strong start here at Bulldog HQ, where January goes in the books as one of our strongest months in recent history. As per usual, our new-year-forecasting byline submissions accounted for a big chunk of the traffic last month, but we […] The post ICYMI: Bulldog’s Top 10 most popular posts in January appeared first on Agility PR Solutions.

Publicity 176
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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Navigating public challenges and conflicts requires a pragmatic mindset

Mark My Words

Navigating public challenges and conflicts requires a pragmatic mindset, especially in the spotlight. I’ve witnessed the power of practical solutions and compromise in my 40-year career in the media and public relations industry. Like any of us, even those in the public eye, we sometimes find ourselves entangled in prolonged disputes. Embracing pragmatism means prioritising resolution over ego and being open to compromise.

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PRGN: A Global Force for Great PR

Bianchi Biz Blog

Our Global Network of Local PR Partners Bring You On-The-Ground Expertise Worldwide Do you need PR support for a new automotive manufacturing facility in Mexico? Or announcing a new technical R&D center in China? Or navigating public affairs with the European Union? Or media interviews arranged around your CEO’s appearance at IAA? Our network — PRGN – can help you.

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How to Support Journalists Affected By Layoffs

OnePitch

2024 has not been kind to the media industry. Two months into the new year and we’ve seen the loss of entire publications ( The Messenger ) and multiple layoff and newsroom restructuring announcements from outlets like Sports Illustrated , TechCrunch , Wall Street Journal , TIME , Business Insider , and the Los Angeles Times.

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7 steps to boost your brand's visibility to generate leads

Axia PR

Learn how to earn brand recognition and encourage new leads through PR. Attracting public attention is one thing, but maintaining it — let alone in a positive manner — is another. To survive in the cut-throat marketing world, brands must understand how to stand out. However, it’s also vital to reach a level of visibility that withstands the test of time, no matter what trends come and go along the way.

Brand 71
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B2B and B2C communications: 6 trends for 2024 from PR experts in the agency world

The Hoffman Agency

Copyright : [link] , Christopher Burns (@christopher__burns) As the landscape continues to evolve and new trends and technologies redefine industry standards, we invite you to join us as we explore the frontiers of the marketing and communications world in 2024. With 2024 unfolding, the German team at The Hoffman Agency unveil a comprehensive look into the future, presenting a series of predictions for the way brands will engage with their audiences.

B2C 73
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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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11 tips to craft engaging press release headlines

Axia PR

Real-world examples and tips to create attention-grabbing headlines that will secure media pickup. A strong, attention-grabbing headline is critical for a press release to achieve its purpose of securing media coverage. With journalists receiving hundreds of releases daily, standing out among the crowded media landscape is challenging but possible.

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Divided brothers? Britain’s press pounces on Harry’s fleeting visit.

Mark My Words

The Washington Post Publicist and royal commentator Mark Borkowski said the contrast in media treatment showed “just how deep the hatred of Harry is from the British media.” He said it was “unfair” to suggest his visit had been a “PR exercise” and that more likely, like everyone else, he was “shocked” by news of his father’s ill health and wanted to be with him.

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The Voice of Bulgaria.

Maxim Behar

In the (non) coalition, the battle over who will possess the foreign ministry begins. But this time, the fight isn’t about who will appoint ambassadors or travel at state expense in business class around the world; instead, everyone from left to the far-right claims that it’s essential who will speak on behalf of Bulgaria abroad. Throughout these thirty years of Bulgaria, for better or worse, mainly for the better, around two million people have gone out to seek happiness and money worldwide. or

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The developing case for internal comms in management

Wadds Inc.

The 2023 Gallagher report reveals the increasing value of internal communications in areas such as culture, strategy, and measurement and persistent challenges for the function to achieve greater management influence. Another day, another survey about the contribution of the communication function to management. (I may be on to something with my PhD studies).

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What Regulations Will Impact Sustainability Comms in 2024?

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission