ImPRessions - Crenshaw Communications
FEBRUARY 27, 2023
Crenshaw Communications, an award-winning B2B PR firm representing leading ad tech brands, recently welcomed Patrice Gamble as PR account director and Anna Julow Roolf as chief of staff. Known as a supportive and results-driven PR leader, Patrice brings experience in consumer and B2B technology, including work with brands in the advertising, media, and marketing industries.
Prowly
FEBRUARY 27, 2023
PR episodes are an online, must-see event featuring PR discussions with top industry experts. The best part is you can catch it all absolutely free from the comfort of your own home! Prowly starts the show on the 13th of March and runs one 30-minute episode each and every day until Friday the 17th. You […] The post PR Episodes: Prowly’s Must-See Event appeared first on Prowly Magazine.
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Agility PR Solutions
FEBRUARY 27, 2023
2023 is set up to be a significant year for the advancement of energy delivery and renewable power generation. Last year saw the passage of the Inflation Reduction Act with major implications for clean energy programs, and companies of all sizes are continuing to invest in ESG goals at the demand of multiple stakeholders, including […] The post Sustainability PR: Energy + renewable trends to expect in 2023 appeared first on Agility PR Solutions.
Prohibition
FEBRUARY 27, 2023
We’re back with another campaign round up. This time we’re looking at the best so far for 2023, the ones that have caught our and the UK media’s attention for all the right reasons! Bert’s Books’ viral display of the Prince Harry autobiography It felt like Prince Harry’s autobiography was everywhere at the beginning of the year – and one independent bookstore in Swindon capitalised on its success in a very clever way.
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According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.
Agility PR Solutions
FEBRUARY 27, 2023
When it comes to digital advertising, consumers want a custom experience—but not at the expense of privacy. New survey research from marketing solutions firm Vericast examines and validates this paradox about personal data—which puts marketers in a tough spot. The survey found that consumers want to see targeted ads, but they also want to understand […] The post Advertising paradox: New study measures privacy vs. personalization in ads appeared first on Agility PR Solutions.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Agility PR Solutions
FEBRUARY 27, 2023
Brand advocacy is not a new idea, but many brands are still lacking the momentum behind it. As we move into 2023, brand advocacy should be a vital part of your marketing strategy. In fact, according to the Edelman Trust Barometer, employee advocacy-related leads converted seven times more often than other types of leads. At Amendola, […] The post Employee brand advocacy: Why your brand needs it—and 3 steps to get started appeared first on Agility PR Solutions.
PR in High Definition
FEBRUARY 27, 2023
Since its big reveal in November 2022, OpenAI’s ChatGPT has dominated headlines all across the world. It is being touted as a technology with the potential to change our lives – for better, or worse. Across the internet, we’ve seen examples of how the AI-powered language model can complete tasks faster, and in some cases better, than humans. Tasks ranged from writing emails , to composing song lyrics , drafting academic essays and everything in between.
Agility PR Solutions
FEBRUARY 27, 2023
Newly released research from conversational AI firm LivePerson provides a detailed look at how both enterprises and their customers view digital experiences, conversational commerce, and chatbots and AI—revealing a significant disconnect between what brands deliver and what consumers actually want. The firm’s 2023 State of Customer Engagement report finds large gaps between how brands think about […] The post 2023 state of customer engagement: Solving disconnects between brands and consume
PR in High Definition
FEBRUARY 27, 2023
Most of us who frequent social media platforms will have probably given in to the recommendations of an influencer in one way or another. Whether it be an Amazon gadget or a new trending celeb recipe, influencers have the power to impact decisions of consumers across all age groups. Over the years, influencer marketing has been on the rise. In 2021, 44% of B2C brands in Europe said they planned to increase their influencer marketing budget.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Axia PR
FEBRUARY 27, 2023
10 additional PR strategies and tactics you should add to your PR program When people unaware of public relations talk about PR, they usually envision it as a world of press releases and wining and dining, all with the ultimate goal of getting media coverage. However, these are far from what modern PR is like. Modern PR practitioners use a variety of tools, such as social media, and have many strategies in their toolbox in order to help spread a company's story across the world.
HMA Public Relations
FEBRUARY 27, 2023
It's time for another #MediaMonday! This feature comes to us from Darren Tackett, the co-owner of the newly launched Scottsdale.com. Meet Darren in this post!
Mark My Words
FEBRUARY 27, 2023
Nicola Bulley’s family are enduring an unimaginable tragedy and deserve better than the treatment they have endured at the hands of the police and the media. Those responsible for the police’s communications must take their share of responsibility. Even considering limitations on what they can share with the public, the police seem to break another cardinal rule of communications every day since her disappearance.
Landis PR
FEBRUARY 27, 2023
Photo courtesy of Pixabay. Note: This is a reposted blog by our Public Relations Global Network Partner, Ieva Naujalyte – Adverum. For the original blog, please visit here. Inflation is skyrocketing. Economies around the world are stalling. And on top of all this – we have a war in Europe. However you look at it, these are challenging times.
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A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth. And it all relies on a simple fact: ESG issues matter to consumers. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG. In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S.
Mark My Words
FEBRUARY 27, 2023
Daily Mail Tommy Fury has made at least £3.7million from his win over Jake Paul in Riyadh – and could bring home at least £10million more by the end of the 2025, experts told MailOnline today. The Love Island star and boxer, 23, may even eclipse his influencer partner Molly-Mae Hague , 23, who is said to earn £2million-a-year and can secure a £20,000 fee for a single Instagram post.
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