Tue.Jan 17, 2023

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5 influencer marketing mistakes that can hurt your brand and reputation

Agility PR Solutions

Influencer marketing is a superb tool that can take your PR strategy to the next level. It brings your brand in front of new active consumer audiences and engages them in a subtle, organic way. Yet, many marketers dive into influencer marketing without proper research and awareness of its specifics. What they get is a […]. The post 5 influencer marketing mistakes that can hurt your brand and reputation appeared first on Agility PR Solutions.

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4 Solo PR Pros on How They Knew It Was The Right Time to Start Their Business

Solo PR Pro

There's truly no better time to become a solo PR professional — and the data backs it up. If you're considering leaving a traditional agency or in-house communications gig to go out on your own, you probably have a lot on your mind. Is becoming a solo PR pro the right move for you? How do you know if you're ready? What should you think about and plan for before quitting your job?

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Oscar Suris: A PR Pro Who Embraces Growth Through Reinvention

Culpwrit

By Mila Osorio and Chris Lopez Oscar Suris is no stranger to how hard work, determination, and a willing spirit can aid one in defying the odds. Statistically, few Hispanics and Latinos reach the highest levels of corporations in the United States. This Cuba native, however, has not only headed global communications for a… Continue reading Oscar Suris: A PR Pro Who Embraces Growth Through Reinvention.

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4 important benefits of tracking small business metrics

Agility PR Solutions

If you want to make your small business venture successful, you need to focus on delivering quality products/services in a timely manner. Assessing whether you’re meeting the needs of your customers is something you should view as a priority. Instead of guessing about how well your business is doing, you can get definitive answers with […]. The post 4 important benefits of tracking small business metrics appeared first on Agility PR Solutions.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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What Will Influence Communications Strategy in 2023

Shift Communications

Changeable. Temperamental. Unpredictable. Those words sum up the climate of 2022 and early 2023. It has made communications strategy trickier — and more crucial — for organizations of all sizes and kinds. This will remain true, especially as mistrust and uncertainty (around companies, sectors, leadership, the media, influencers, products, the economy and so on) run rampant.

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How To Craft A Value Proposition For A Brand

The Hoyt Organization

As industries become increasingly competitive, it is important to differentiate your brand from competitors in order to attract and retain customers. Differentiation helps to create brand authenticity. And this makes it easy to gain the attention of your target audience. One of the most effective ways to differentiate your brand is by creating a unique […].

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Axia Public Relations’ top 10 must-watch On Top of PR episodes from 2022

Axia PR

The top episodes from our podcast this year in highlights. Our podcast, On Top of PR , has hosted many guests who’ve discussed a variety of important topics in the public relations world – it’s been quite the year! This is Axia Public Relations’ recap of our top 10 episodes of 2022 that you need to see!

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Coffee with a Journalist: Jessica Bursztynsky, Fast Co.

OnePitch

On this week’s episode of Coffee with a Journalist, we have Jessica Bursztynsky as our guest. She is a staff writer at Fast Company and covers topics related to the gig economy and consumer internet companies. . During the episode, she will discuss her strategies for connecting with sources, the importance of subject lines in her work, her preference for phone calls before agreeing to embargoes, and more.

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Looking for a Brighter Future? Solarpunk is the Answer

Doctor Spin

Can we communicate a brighter future? Solarpunk is the answer. Likely first mentioned in 2008 , solarpunk is a utopian expression of a sustainable and environmentally-friendly future. The trend is about a future where we use solar power to create a more equitable and resilient world. But the trend goes way beyond just solar power. Here goes: Table of Contents What is Solarpunk?

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Government is the Least Trusted Institution Across the Globe

Institute for Public Relations

This summary is provided by IPR based on the original study The Edelman Trust Institute examined individuals’ perspectives of the economy, businesses, and social issues. Online interviews of 32,000 participants were conducted between Nov. 1-28, 2022 in 28 countries. Key findings include: — The economy was a source of anxiety globally, with 89% of all … Continue reading Government is the Least Trusted Institution Across the Globe → The post Government is the Least Trusted Insti

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How To Connect Your Content Strategy to the Buyer's Journey

PR 20/20

T oday's customer journey's success (or failure) is based on the holistic customer experience. And, thanks to digital, the modern consumer is in complete control of the buyer journey. Case in point: Gartner Group found that B2B buyers are typically 57-70% through the buying cycle before reaching out for help. It's a new age for marketing. The traditional funnel needs to account for the digital, tech-savvy consumer; hence, its evolution.

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Hello to 2023

Practical Law Construction

Happy new year everyone. Once again I am reflecting on what I’d like to see and, looking at my 2022 list , I think I could probably include all of them again apart from three: Clarity regarding starting a true value adjudication when you haven’t satisfied a smash and grab obligation (because that one has been sorted out by O’Farrell J in Bexheat Ltd v Essex Services Group Ltd and Roger Ter Haar QC in AM Construction Ltd v The Darul Amaan Trust ).

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Graphic Design Trends to Watch For

HMA Public Relations

New graphic design trends are taking over in 2023. Find out more in the latest blog post from Justin Liggin.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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A Fairly Comprehensive List of PR and Comms Technology Vendors for 2023

Sword and the Script

If you are striving to build your short list of PR and communications technology vendors, this long but neatly organized list of companies and resources might prove helpful . My last PR tech sum went up in November of last year – and very little in the way of substantive news has happened in the PR technology community since. So, I thought it’d be a good time to update the list of vendors I’m tracking.