Tue.Jul 26, 2022

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How To Work Remotely And Successfully From Anywhere As A PR Pro

ImPRessions - Crenshaw Communications

Over the last three years remote work capabilities have transitioned from a work perk to an industry-wide expectation, especially among PR agencies like ours. Now let me clarify something – working remotely isn’t the same as working from home. While working from home has traditionally meant the temporary ability to work from one’s house for a day or two each week, working remotely is a constant.

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Why Now Is the Time to Invest in Earned Media

Sword and the Script

In this guest post, Rudi Davis, Head of Agency at Intelligent Relations, argues organizations should focus on earned media during a recession because it has credibility and a low relative cost with high impact. We all know the market has taken a downturn. Expert sources like YCombinator and Sequoia are warning businesses that a recession is coming. Batten down the hatches.

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5 Reasons Why PR Awards Are Worth Pursuing (+ examples)

Prowly

Who doesn’t love to receive an award? The recognition is exciting, the applause fills us with pride, and we get a trophy or plaque to display prominently in our office. PR awards are no different: being acknowledged for an outstanding PR campaign is a big thrill and motivates you to think even bigger for your […]. The post 5 Reasons Why PR Awards Are Worth Pursuing (+ examples) appeared first on Prowly Magazine.

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How to use PR for your summer audience

Agility PR Solutions

No matter what kind of business you run, it is important to make sure your public relations are as great as possible all year round. Using different techniques during different seasons is a great way to connect with customers on a less-generalized and more personalized basis. Below are some tips that any business can use […]. The post How to use PR for your summer audience appeared first on Agility PR Solutions.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Is Your Brand Messaging Recession-Ready?

Shift Communications

By Amanda Munroe, SVP, Technology Practice. For the past year and half, we’ve seen news about the Great Resignation splashed across nearly every publication. In our Workplace Tech and Services practice at SHIFT, we’ve worked with clients on building up narratives around the resulting labor shortage and what it means to the American worker, workplace technology adoption and the future of work.

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How Axios is using data to dig into key U.S. midterm election trends

NewsWhip

With the U.S. midterm elections around the corner on November 8, Americans have a lot of different election issues on their minds. What might those topics be and how do they wax and wane in importance over an election cycle? Using data from various sources, news website Axios is trying to find more about the issues Americans are thinking about and how interest in various topics changes over time. .

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Why TikTok is a top platform for elevating your customer experience

Agility PR Solutions

From feta pasta recipes to #SilhouetteChallenge videos, TikTok has introduced plenty of trends into the world. It’s become a place for people to share content and join communities, where it’s easy to bond over topics as silly as buffering videos or as serious as mental health. Naturally, the rise of TikTok has brands wondering if […]. The post Why TikTok is a top platform for elevating your customer experience appeared first on Agility PR Solutions.

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What Are Arizona’s Fastest Growing Cities?

HMA Public Relations

The nation’s 15 fastest-growing cities were recently revealed and Arizona has five spots on the list. Find out which cities are growing and what this means for economic development organizations in this post from Scott Hanson.

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5 reasons why companies should keep investing in PR during a recession

Axia PR

As the economy changes, so does consumer spending, which in turn impacts most every company. Decreases in your customers’ spending can negatively impact your company’s bottom line and decrease the things your company can spend money on. In some ways, it can become a vicious circle. When your income decreases, your company usually cuts the “extras” first.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Nomad, No Problem: How to Manage Your Business From Abroad

Solo PR Pro

Jennifer Donovan always knew she wanted to live abroad. “I started traveling internationally in my teenage years,” she says. “I caught that wanderlust bug and realized I have a huge curiosity for other cultures, foods, languages and people.”. After school, Jennifer made her home in San Francisco and cultivated a successful 25-year career in PR and communications.

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How celebrity and influencer partnerships can help your PR with Celebrity Focus CEO Ric Bachrach

Axia PR

In this episode, Ric Bachrach from Celebrity Focus joins host Jason Mudd to discuss celebrity partnerships and the NIL license that passed recently. Tune in to learn more about misperceptions about working with celebrities, the difference between celebrities and influencers, how the partnership process works, how to set boundaries in these contracts, and how Jason and Ric feel about the passing of the NIL license for young athletes.

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Coffee with a Journalist: Karla Pope, Good Housekeeping

OnePitch

Joining us on the podcast today is Karla Pope , freelance writer for Good Housekeeping. Karla’s work has also been featured in Woman’s Day, People, Parade, BET.com, WebMD, and more. Her coverage includes lifestyle, entertainment, beauty, parenting, and style content. During the episode, Karla talks about working both at an agency and being a freelance writer, how you can make your pitch stand out in her inbox, how to best time your pitches for her coverage, and more.

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Best Practices in Global Comms: A Conversation With PRCAI CEO Deeptie Sethi

PRSay

July is Global Affairs Month at PRSA. Learn more about the programming here. Deeptie Sethi is a global brand and communications specialist helping businesses leverage the power of public relations and communications-leading strategic planning, media relations, brand and reputation management, crisis management and effective advocacy programs. She has served in leadership communications roles for multinational corporations such as BBC World and Ford Motor Company for more than 23 years in India a

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.