Mon.Oct 12, 2020

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How to Maximize PR Outreach (with Expert Tips, Tools & Examples)

Prowly

Effective PR is all about relationships. Apart from maintaining the existing connections, however, sometimes you have to reach out and make new ones to grow your network. Here’s when PR outreach (also referred to as media outreach) comes in. I asked PR experts to shed some light on the meaning of PR outreach, along with […]. The post How to Maximize PR Outreach (with Expert Tips, Tools & Examples) appeared first on Prowly Magazine.

Examples 196
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Reinventing Your Media Strategy for the Virtual World

Cision

How Satellite Media Tours from MultiVu are helping businesses pivot in 2020— and so much more.

Strategy 219
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Exploring consumer sentiment around Hispanic representation in media

Agility PR Solutions

In recognition of National Hispanic Heritage Month in the U.S. (September 15th-October 15th), ENGINE Insights conducted a survey to discover Americans’ views on how well they think advertising, media, and brands are doing in its representation of the Hispanic culture and response to the community. The celebration began as a way to promote the history, culture, […].

Consumer 155
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How often should we meet with our PR agency?

Axia PR

A step-by-step guide to creating effective recurring meetings. Working with a PR agency requires regular communication and feedback. A good PR agency should strive to be an extension of your marketing team. It should keep you in the loop on marketing efforts to build awareness and brand identity for your company. But just how often should you be meeting with your PR agency?

Meeting 118
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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Online retail challenges threaten post-COVID sales recovery—here’s what brands must do

Agility PR Solutions

With the 2020 holiday shopping season expected to largely happen online, it’s never been more critical for brands and retailers to make sure their websites are in tip-top shape to handle the amount of traffic they expect (and hope) to attract, and to make the customer journey as seamless as possible. And if the state of […]. The post Online retail challenges threaten post-COVID sales recovery—here’s what brands must do appeared first on Agility PR Solutions.

Retail 103

More Trending

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7 tips for building an engaging personal social media brand

Agility PR Solutions

Creating a personal social media brand allows you to establish an online identity that moves you towards achieving a number of personal, professional, or business goals. Personal branding allows you to manage and optimize how you come across to others. And by using social media to build your personal brand you can stand out in […]. The post 7 tips for building an engaging personal social media brand appeared first on Agility PR Solutions.

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Media Moves at Adweek & Business Insider, Bloomberg TV Adds a Reporter in San Francisco

Cision

David Kaplan rejoins Adweek, Matt Turner promoted at Business Insider, and more.

Report 120
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6 ways communicators can prevent burnout while working in a crisis environment

Muck Rack

6 ways communicators can prevent burnout while working in a crisis environment

Crisis 132
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Disruptions in leadership amp up calls for transformation

Agility PR Solutions

COVID-19 caused just about everything to go topsy-turvy for everyone. Industry leaders—including in public relations—were certainly not exempt. As 19th century British philosopher Bertrand Russel once said, “The issues we deal with are complex and require nuance, nothing is simple and clear-cut.” The impact delivered by the speed and breadth of the coronavirus was followed and compounded […].

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Europe: How to get multi-country PR and comms right

PR in High Definition

On Wednesday 21 st October at 4pm BST, Firefly’s Europe experts are hosting a free webinar that will cover everything you need to know about how to ensure success in multi-country PR and comms campaigns. As a taster, here are a handful of the key challenges that must be considered when running campaigns across Europe. The solutions to these challenges will be covered on the webinar.

How To 62
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Tips to Become PR Specialist and Make Public Relations Work for You

Mediagraphix PR

Public relations, PR specialists are professionals whose prominent roles involve airing out public messages and announcements on behalf of companies, governments, and organizations. They have most needed in industries such as advertising, educational services, health care, and government. PR professionals are using to work to maintain an organization’s right image to their target audience.

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ICON 2020 Preview: Pulitzer Prize-Winning Science Writer Laurie Garrett on COVID-19’s Future

PRSay

It’s an unexpectedly busy morning for Laurie Garrett , a Pulitzer Prize-winning science writer and author. At the time of this scheduled interview with PRsay on Oct. 2, news was breaking that President Donald Trump and First Lady Melania Trump had tested positive for COVID-19. “I have eight interviews booked,” said the New York-based Garrett, who has long been in demand as a source for other writers and reporters.

Viral 158
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Trump’s Job Description for Press Secretary: “Make Communications Great Again”

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. While Trump has mastered the use of Twitter, he continues to struggle with fundamental communications. He managed to coax Hope Hicks back to the White House. Of course. Ms. Hicks along with much of the West Wing caught Covid-19, sidelining them for the foreseeable future.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.