Wed.Aug 24, 2022

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How to combine content marketing and PR for maximum results

Agility PR Solutions

Effective content marketing and public relations campaigns may distinguish your business and significantly influence campaign success. That being said, most companies typically focus on them separately. However, if you were to combine them, you would be able to produce much better results. The purpose of both public relations and content marketing is to generate a compelling […].

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Cladding and fire safety – more reaction to Martlet v Mulalley

Practical Law Construction

At the end of last month, Tom Coulson and Amy Armitage discussed the decision of Martlet Homes Ltd v Mulalley & Co Ltd , the first decision from the TCC on fire safety defects following the Grenfell Tower tragedy. This decision is highly significant for the construction industry, given the number of similar cases which are either progressing through the courts or at the pre-action stage.

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More than half of businesses face challenges in implementing sustainability initiatives

Agility PR Solutions

As businesses seek to integrate sustainable practices into their core business models, the issue is becoming increasingly important in the corporate world, reveals new research from Singapore-based continuing education and training provider NTUC LearningHub. However, more than half (56 percent) of employers do not have well-defined sustainability goals or strategies for their business, and only […].

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A Coach’s Impact

HMA Public Relations

In the PR industry, there are several different ways that experienced pros can give back by coaching a student or newcomer in the field. Learn more on the importance of a great coach in this post from Scott Hanson.

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Can Businesses Meet Increasing Consumer Expectations?

According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

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Why breaking the cookie mold is important in the PR business

Agility PR Solutions

I’ve often told people who reported to me that the way to get ahead in our profession is to differentiate yourself from the pack. There are various ways of doing so. For me it was to think outside of the box. As a novice freelance reporter, I caught the eyes of editors by searching for […]. The post Why breaking the cookie mold is important in the PR business appeared first on Agility PR Solutions.

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5 PR tips for building awareness for your new business

Agility PR Solutions

Marketing your new business can be a daunting task. Where do you start? How do you get the word out there without breaking the bank? Here are 5 PR tips to help you get started: 1. Make a list of your target audiences Before creating an effective advertising campaign, you need to know your target […]. The post 5 PR tips for building awareness for your new business appeared first on Agility PR Solutions.

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How one PR report is helping gain funding to connect Dads with soul…

The Resolution Blog

Stella Bayles interviews Dan Flanagan, founder of the growing community interest group ‘Dad La Soul’ From humble beginnings of group of 14 dads getting together for a play date with their kids, ‘Dad La Soul’ is now a globally recognised Community Interest company that connects over 2.5k dads through art, tech and music events & […].

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The challenges (and opportunities) of turning 50 in the digital marketing industry

Communications Conversations

Today, I turned 50. I certainly don’t feel 50–more like 35. But, the physical signs are there. I now wear glasses (as of a couple years ago). I have a few gray hairs. And, I have a little spare tire going. But, for the most part, I feel great! And I’m hugely optimistic about what the next 30-40 years hold for me on this planet. On the personal front, our kids are now 15 and 17–that means just 3 more years and they’re both out of the house.

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why media monitoring sucks

PeakMetrics Insights

Measurement and evaluation in media monitoring is ever-evolving. So how do we as PR professionals keep up? Dive in with PeakMetrics.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Marketing tools round up

PeakMetrics Insights

Are you looking for tools to manage marketing and PR? Check out our marketing tools recommendation just for you!

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5 benefits of using brand monitoring software for accelerate

PeakMetrics Insights

Thinking of using brand monitoring software to grow your online reputation? Check out the awesome benefits here.

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Three tips for getting media attention

PeakMetrics Insights

With the news cycle moving faster than ever, how are you engaging media attention? Here are a few tips for getting attention today.

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untangling misinformation disinformation and how to educate

PeakMetrics Insights

We’ve made a list of valuable tools you can use to learn more about the role of misinformation and disinformation.

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What Consumers Are Saying About ESG – And What That Means for Your Business

A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth. And it all relies on a simple fact: ESG issues matter to consumers. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG. In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S.