Wed.Aug 24, 2022

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How to combine content marketing and PR for maximum results

Agility PR Solutions

Effective content marketing and public relations campaigns may distinguish your business and significantly influence campaign success. That being said, most companies typically focus on them separately. However, if you were to combine them, you would be able to produce much better results. The purpose of both public relations and content marketing is to generate a compelling […].

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Cladding and fire safety – more reaction to Martlet v Mulalley

Practical Law Construction

At the end of last month, Tom Coulson and Amy Armitage discussed the decision of Martlet Homes Ltd v Mulalley & Co Ltd , the first decision from the TCC on fire safety defects following the Grenfell Tower tragedy. This decision is highly significant for the construction industry, given the number of similar cases which are either progressing through the courts or at the pre-action stage.

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More than half of businesses face challenges in implementing sustainability initiatives

Agility PR Solutions

As businesses seek to integrate sustainable practices into their core business models, the issue is becoming increasingly important in the corporate world, reveals new research from Singapore-based continuing education and training provider NTUC LearningHub. However, more than half (56 percent) of employers do not have well-defined sustainability goals or strategies for their business, and only […].

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A Coach’s Impact

HMA Public Relations

In the PR industry, there are several different ways that experienced pros can give back by coaching a student or newcomer in the field. Learn more on the importance of a great coach in this post from Scott Hanson.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Why breaking the cookie mold is important in the PR business

Agility PR Solutions

I’ve often told people who reported to me that the way to get ahead in our profession is to differentiate yourself from the pack. There are various ways of doing so. For me it was to think outside of the box. As a novice freelance reporter, I caught the eyes of editors by searching for […]. The post Why breaking the cookie mold is important in the PR business appeared first on Agility PR Solutions.

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5 PR tips for building awareness for your new business

Agility PR Solutions

Marketing your new business can be a daunting task. Where do you start? How do you get the word out there without breaking the bank? Here are 5 PR tips to help you get started: 1. Make a list of your target audiences Before creating an effective advertising campaign, you need to know your target […]. The post 5 PR tips for building awareness for your new business appeared first on Agility PR Solutions.

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How one PR report is helping gain funding to connect Dads with soul…

The Resolution Blog

Stella Bayles interviews Dan Flanagan, founder of the growing community interest group ‘Dad La Soul’ From humble beginnings of group of 14 dads getting together for a play date with their kids, ‘Dad La Soul’ is now a globally recognised Community Interest company that connects over 2.5k dads through art, tech and music events & […].

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The challenges (and opportunities) of turning 50 in the digital marketing industry

Communications Conversations

Today, I turned 50. I certainly don’t feel 50–more like 35. But, the physical signs are there. I now wear glasses (as of a couple years ago). I have a few gray hairs. And, I have a little spare tire going. But, for the most part, I feel great! And I’m hugely optimistic about what the next 30-40 years hold for me on this planet. On the personal front, our kids are now 15 and 17–that means just 3 more years and they’re both out of the house.

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why media monitoring sucks

PeakMetrics Insights

Measurement and evaluation in media monitoring is ever-evolving. So how do we as PR professionals keep up? Dive in with PeakMetrics.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Marketing tools round up

PeakMetrics Insights

Are you looking for tools to manage marketing and PR? Check out our marketing tools recommendation just for you!

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5 benefits of using brand monitoring software for accelerate

PeakMetrics Insights

Thinking of using brand monitoring software to grow your online reputation? Check out the awesome benefits here.

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Three tips for getting media attention

PeakMetrics Insights

With the news cycle moving faster than ever, how are you engaging media attention? Here are a few tips for getting attention today.

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untangling misinformation disinformation and how to educate

PeakMetrics Insights

We’ve made a list of valuable tools you can use to learn more about the role of misinformation and disinformation.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.