Mon.Jul 12, 2021

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How to use Email Marketing in a PR Campaign?

Ronn Torossian

Public relations and email marketing are important strategies that can help build a company’s or brand’s image in the eyes of the public. While both strategies have different modes of operations and different objectives – they can be used together to create a more effective marketing strategy. In fact, email marketing can be a vital […].

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How toxic and fake user-generated content has impacted brand trust

Agility PR Solutions

There’s been an increase in inappropriate or misleading user-generated content (UGC) online since the onset of the COVID crisis, and it has caused consumers to have trust issues with brands, reveals new research from CX and digital solutions firm TELUS International. Over half (54 percent) of respondents in the firm’s latest survey say they have witnessed […].

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Trending Sources

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Top Environmental Journalists – The 2021 List

Prowly

In recent years, the impact we are having on the planet has become one of the most hotly discussed issues in the world. From global warming stories to innovative new products, environmental journalists have never been more in demand. For PR professionals, this has made the industry incredibly competitive and having a proven media list […]. The post Top Environmental Journalists – The 2021 List appeared first on Prowly Magazine.

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3 ways your PR agency can get quality feedback

Agility PR Solutions

As a public relations professional, you understand that it’s vital to put your best foot forward each day. Because networking, acting as a liaison between your clients and the public, and keeping ahead of the news cycle are all part of your daily responsibilities, you have to stay on top of your game—and so does […]. The post 3 ways your PR agency can get quality feedback appeared first on Agility PR Solutions.

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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Meet the Media: Steve Kettmann

Landis PR

By Brianne Miller, LCI. The image of the sportswriter’s world is pretty limited to those of us on the outside — endless hotdogs at the ballpark, squabbles in the locker rooms and tough-talking reporters jostling for the biggest story. Steve Kettmann paints a different story in a book of essays dedicated to the memories of ESPN’s Pedro Gomez, a beloved sports reporter who passed away suddenly in February 2021.

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Relearning In-Person Eye Contact

Culpwrit

By John Millen As we begin returning to in-person meetings in business and our personal lives, we are making a lot of social and personal adjustments. Having stared at people’s eyes as pixels on video screens for the past 18 months, in-person eye contact may take some getting used to. And in-person meetings and presentations will […]. The post Relearning In-Person Eye Contact appeared first on culpwrit.

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Bianchi PR’s Meet the Media Recap

Bianchi Biz Blog

In case you’ve missed any, here’s a recap of our most recent Meet the Media profiles: Jordyn Grzelewski, Autos & Business Reporter at The Detroit News. Roberto Baldwin, Freelance Automotive & Tech Journalist. John Baxter, Freelance Writer. Nicole Wakelin, Freelance Automotive Journalist. Nathan Bomey, Business Reporter at USA TODAY.

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How to Speed Up Your Content Review Process & Master Marketing Compliance

Contently - Strategy

“Investment banking is just glorified content marketing.” That’s what Walter Chen, SEO of Sacra, a financial research platform, said on Wistia’s podcast in April 2021. Chen’s right. Everyone in finance wants help, whether they’re a first-time trader or a Wall Street pro. They want new data, better data, and superior advice.

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What is the Public Relations Flywheel?

5W PR

Public Relations firms work very well for larger and established brands because their focus is on getting more mentions and generating more buzz. With larger companies, these smaller wins count because they are established enough to generate traction even through smaller mentions. But when the company in question is a small one or startup, they will have more to gain from a strategy that focuses on traction and growth.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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How Securing Media Coverage Brings Greater Value Than Ever

PR Insiders

Think about how you get information these days. Did you read that newspaper article in print or on your phone? Did you hear that interview on the radio or on a podcast? It’s no secret, of course, that the media landscape has changed drastically over the years – and the changes keep coming at a pace that sometimes makes us all dizzy! But here’s something I feel confident about: The value of these changes may be greater for you than ever before.

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When it comes to cannabis, PR can be a tool to save lives

Agility PR Solutions

This month marks three years since the first medical cannabis prescription was granted on the NHS to nine-year-old boy Alfie Dingley. This decision by then Home Secretary Sajid Javid led to a law change on 1st November 2018, which enabled medicinal cannabis to be legally prescribed in the UK for the first time. Yet for […]. The post When it comes to cannabis, PR can be a tool to save lives appeared first on Agility PR Solutions.

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#MediaMonday – Bree Burkitt

HMA Public Relations

Happy #MediaMonday! Today's feature comes from Bree Burkitt, the editor of Flag Live! and Northern Arizona Monthly Magazine. Learn more about her!

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