ImPRessions - Crenshaw Communications

SEPTEMBER 19, 2017

It’s hard to overstate the importance of quality media-interview preparation to a successful public relations program. As most PRs know, an unprepared or ineffective spokesperson can unwittingly squander a media opportunity, while a well-prepared one can move it from mediocre to meteoric! Here are some “must-dos” along with new tips to incorporate into your media training arsenal.

Media Training 282

Media Training Training Media Interviews 282

Cision

SEPTEMBER 19, 2017

Best practices for marketing often, if not always, suggest some degree of segmentation for customers or the public. Finding different ways to identify behaviors and differentiate messaging to best suit these personas is crucial for most PR and marketing functions. Often, people write about journalists as “journalists” – a nebulous bunch of undifferentiated people who perform the same tasks (perhaps in different verticals).

Social Media 247

Social Media How To Media Journalism 247

Prowly

SEPTEMBER 19, 2017

When starting out in a content marketing career, skills development is essential. The industry changes quickly but there are a few core skills that will always be important during your content marketing career. The post A Few ‘Kick-Start Your Career’ Tips From Top 5 Most Influential Women (Plus One Man) in Content Marketing appeared first on Prowly Magazine.

Content Marketing 223

Content Marketing Marketing Industry How To 223

PRSay

SEPTEMBER 19, 2017

This post is brought to you by AirPR , a proud sponsor of PRSA. Sharam Fouladgar-Mercer will be co-presenting a professional development session on “ The New PR: The Science Behind What Works ” on Monday, Oct. 9 at PRSA’s 2017 International Conference in Boston. Public relations can be a thankless job. Sometimes you find that your entire workday disappears without ever getting to cross a task off your to-do list because you’ve been busy responding to incoming inquiries.

Measurement 134

Measurement Data Analytics Conference 134

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Presspage

SEPTEMBER 19, 2017

How has AI affected PR? In the world of public relations, artificial intelligence has had a tempered (though growing) effect. While content publication and distribution have been automated for years, previously human-owned or creative activities have seen a rise in the use of automated technologies. For example, Associated Press (AP) has implemented AI technology to produce all earnings reports.

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Software Technology Knowledge Base Creativity 83

Communications Conversations

SEPTEMBER 19, 2017

The last few weeks we’ve watched friends, families and colleagues struggle in Texas and Florida with two of the biggest hurricanes to ever make landfall in the U.S. We’ve also watched a number of brands make the same mistake we’ve been watching brands make for years–attempting to “capitalize” on a horrible situation that literally involves life-or-death scenarios.

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Brand Branding Employee Internal 68

Sword and the Script

SEPTEMBER 19, 2017

In the time I spent in-house for a global company and focusing on marketing to lawyers, one of the questions I’d consistently hear in the course of work from attorneys was this: There’s so much noise in marketing, how can I tell what is real and what is snake oil? The size of the firm didn’t seem to matter either. The question was always the same and has a lot in common with the greater B2B community.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Axia PR

SEPTEMBER 19, 2017

3 tips for spotting an altered photograph. Images can create very strong reactions and, in some cases, a significant viral stir. In the world of marketing, images are everything. They’re created, posed, colored and sized with the intent of stimulating emotion and a call to action. The new bane for journalists and readers alike is the spread of false images.

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Viral Marketing Media Publicity 48

HMA Public Relations

SEPTEMBER 19, 2017

At the end of the regular football season last year, I wrote a post about the changes the NFL was making to its social media policy. […]. The post More Direct Connections Expected During NFL Season appeared first on HMA Public Relations.

Policies 40

Policies Social Media Publicity Media 40

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Communications

PR 20/20

SEPTEMBER 19, 2017

We’ve always believed in HubSpot’s potential to disrupt an industry. In fact, PR 20/20 became HubSpot’s first agency partner back in 2007 —a decision that continues to fuel and inspire our business. So we’re not surprised that the software company reported more than 34,000 customers and upwards of $89 million in revenue at the end of Q2. HubSpot continues to flourish because of one solid fact: the product works.

Marketing 40

Marketing Tools Data Report 40

Beyond PR

SEPTEMBER 19, 2017

Recently, Cision published the 2017 Global Social Journalism Study , conducted in partnership with Canterbury Christ Church University, which surveyed journalists on their social media habits, preferences and views. In the first of a series of videos, Jay Baer, founder of Convince & Convert and New York Times best-selling author shares his thoughts on the research.

Journalism 40

Journalism Social Media Media Video 40