Mon.Aug 05, 2019

Edelman Falls Short As PR Industry Leader

ImPRessions - Crenshaw Communications

It’s always instructive when PR teams entrusted with managing the reputations of major corporations run into reputation problems of their own. But it’s downright disturbing when it happens to one that presumes to lead our industry.

When it comes to copyright law, don’t assume you know

PR Daily

Short of asking a lawyer, there are guidelines for avoiding legal jeopardy. We asked a copyright expert about all the things PR pros and clients can run afoul of when creating content. Editor’s Note: This piece does not constitute legal advice. Always seek the help of a legal professional.

How PR pros can set themselves up for their next role

Muck Rack

How PR pros can set themselves up for their next role

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6 key occasions when your CEO should be the key spokesperson

PR Daily

From crisis communications to unveiling that brilliant new product, your head honcho should recognize these high-profile moments to step up and be the face and voice of your organization.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

The Rise of Meme Marketing And What It Means For PR

The Resolution Blog

Memes are bigger than ever; the return of Love Island, Donald Trump’s visit, and Theresa May stepping down as Prime Minister all triggered a slew of fresh memes circulating on social media.

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PR and Technology 2019 Trends

Solo PR Pro

There’s no doubt that technology continues to have an impact on the PR industry.

Cloudfare dumps 8chan, Walmart won’t bend on guns, and how traditional media leads for decision-makers

PR Daily

Also: HSBC removes chief after just 18 months, why your video didn’t take off, the perils of Twitter, and our weekly caption contest. Good morning PR pros: One striking way to get people’s attention is to show vulnerability.

Your CEO doesn’t have to post his own articles to be effective on LinkedIn

Communications Conversations

Is 2019 the year of the social CEO? I wrote about this trend in my recent 2019 trends presentation. And, I’ve noticed a few more prominent CEOs taking a more active stance in social recently. Shelly Ibach, CEO and president of Sleep Number (client) comes to mind.

#MediaMonday – Ashley Flood

HMA Public Relations

Today’s #MediaMonday features Ashley Flood, managing editor at KTAR News. She is the eyes and ears of the newsroom, working alongside reporters, editors and anchors to […] The post #MediaMonday – Ashley Flood appeared first on HMA Public Relations. Featured Media Monday Ashley Flood KTAR News Northern Arizona University

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Journalists on the move – Week of August 5th

Agility PR Solutions

Here you have it! The most notable journalist and media industry moves of the past week. USA AND CANADA Follow us on Twitter @Press_Moves News and Media Bloomberg: William Turton (@williamturton) has joined as a Reporter. Bloomberg News: Margaret Talev (@margarettalev) has left. Bloomberg Opinion: Sarah Green Carmichael (@skgreen) has joined as Editor. Bloomberg Tax: […]. The post Journalists on the move – Week of August 5th appeared first on Agility PR Solutions. Media Moves

What End of Summer Sales Signify to a Publicist

Konnect Agency

It’s time to prepare for end of summer sales success! Excuse the typo…the Nordstrom Anniversary Sale just wrapped up, along with a host of end-of-season sales currently hitting, marking the shift from summer to the beginning of fall.

Spotcheck: Your Conversion Funnel

5W PR

Your conversion funnel is the path your visitors take from arriving at your store through to finalising their purchases. It is also a leaky bucket, and you need to keep an eye on it if you have even modest sales goals. With every step, there is an opportunity for water (visitors) to escape the bucket (funnel) thanks to those pesky, pesky holes. Still, do you start running from the well in a bid to save more water, or should you take the time to repair the leaky bucket once and for all?

Impossible Whoppers Coming to All BK Locations This week

Flack Me

Category: Flack Me Summary: Burger King will start selling its meatless Whopper across the United States on August 8, the biggest rollout for Impossible's plant-based product

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