Press Release Quotes Don’t Have To Be Bad: A PR View
ImPRessions - Crenshaw Communications
DECEMBER 1, 2022
A PR professional recently predicted the “death of the release quote” for 2023 on Twitter. If only. Bland executive quotes are one of my all-time PR pet peeves. First of all, every news release doesn’t need to include a quote. And for releases that do need them, they’re too often overlong, boring, or repetitive. “We’re delighted to announce this partnership,” is a typical CEO comment.
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