Thu.Dec 01, 2022

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Press Release Quotes Don’t Have To Be Bad: A PR View

ImPRessions - Crenshaw Communications

A PR professional recently predicted the “death of the release quote” for 2023 on Twitter. If only. Bland executive quotes are one of my all-time PR pet peeves. First of all, every news release doesn’t need to include a quote.

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How comms pros can increase their earning potential

PR Daily

Advocate to increase your worth. After the last few years, it’s unlikely that the role of internal communication professionals (ICs) will ever be the same again.

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Email marketing vs. social media marketing: Here’s how they intersect

Agility PR Solutions

With various marketing channel options available, business communicators should never be at a loss for how to reach their target market. However, with so many options, deciding the best use of time and resources can be challenging.

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Sam Bankman-Fried’s post-scandal interview, media layoffs and more

PR Daily

Plus: The latest on what consumers expect from corporate activism. Sam Bankman-Fried, former CEO of the FTX crypto exchange that lost billions in value nearly overnight, gave a live interview at the New York Times’s DealBook Summit Wednesday.

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Which ESG Topics Get the Most Attention?

People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want.

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How to Craft a Messaging and Positioning Strategy for Your Brand

Contently

A strong brand messaging and positioning strategy makes it easy for your customers to pick your products and services as the best solution for their needs. If I asked you to buy a chocolate chip cookie that I made, would you? Without additional information, probably not.

More Trending

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How to improve potential customers’ first reactions of your business

Agility PR Solutions

Public relations includes the impression of your business, not only on potential business partners and professionals who work in the same industry, but also on existing and potential customers or clients.

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This Week in PR Ethics (12/1/22): Is Keurig the Payment Ethics Grinch? FTX and more

Ethical Voices

Happy December! Less than five weeks left in the year, with the holidays, CES, and NRF fast approaching. One thing that hasn’t changed is the plethora of ethics issues. There are a few doozies to highlight this week. Is Keurig the Payments Ethics Grinch ? –

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New study finds gaps and gender bias in marketing and media portraying women and their health

Agility PR Solutions

A new research study from creative transformation firm WPP and SeeHer, a global movement to accurately portray women in marketing, advertising, media and entertainment, reveals critical gaps and opportunities focused on women and people who identify as women across reproductive care, weight diversity and mental health.

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When Actions Have Costly Consequences

HMA Public Relations

Elon Musk's purchase of Twitter has made employees quit by the dozens and influenced 50 out of the top 100 advertisers to pull their ads on the platform. Abbie Fink talks more on Musk's acquisition and discusses what is to come for the platform in this blog post. Read more!

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How to Earn Executive Support for Your 2023 PR Initiatives

Speaker: Andrea Holland, PR Entrepreneur, VC and Startups PR Consultant

Andrea Holland is here to talk us through how PR efforts, initiatives, and campaigns can support a variety of different business units within an organization to fulfill ultimate company goals.

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Pitching lessons from the Christmas build up

PR in High Definition

You step outside your house into a mild November morning. Walking down the road you see something out of the corner of your eye – something red, round and suspiciously Santa-shaped. Surely not, it’s only November. You shake yourself. You’re just seeing things!

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The Essential Press Release Tips and Trends for 2023

PR Fuel

Only 14% of businesses sent between 50-100 press releases throughout the year. This means they understand there’s hidden magic in making press releases a routine part of your consumer outreach efforts. Are you considering revamping the way you writ.

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Can a strong leadership reputation make a company resilient to cancel culture?

PR in High Definition

What do a maple syrup company, world-renowned author JK Rowling, and Ellen DeGeneres all have in common? They have all been cancelled and are still reeling from the effects.

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Top-Rated PR Agency: Ending the Year with the Most Reviewed Award from The Manifest

Victorius PR

We are so honored to have received the Most Reviewed Award from The Manifest. We believe that one of the highest honors an agency can earn is having clients happy with the work we do for them. Entering just our third year of business, Victorious PR continues to shine for its clients.

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7 Trends in ESG: What PR Pros Need to Know in 2023

What does the evolution of ESG programs mean for communicators? As it turns out - a lot. New challenges are coming into focus, driven by the increasing attention to corporate sustainability and environmental, social, and governance (ESG) programs, and the evolving state of ESG reporting regulations. This new ebook from 3BL Media explores seven trends in detail and unpacks what they mean for communicators. Access your copy for free today.

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The future of green tech: What’s on the horizon?

PR in High Definition

The 2022 United Nations Climate Change Conference, COP27, took place in Sharm el-Sheikh, Egypt, this past month, where global leaders gathered to discuss solutions to the ongoing threats associated with the climate crisis.

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Holidays of The World: A Communicator’s Guide for Cultural Diversity

The Hoyt Organization

By Nick Leighton – NettResults, THO’s Middle East Partner Agency In an increasingly connected world, it’s critical for public relations, marketing, and communications specialists to create a communicator’s guide for cultural diversity.

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Collaborate Better: Measurable KPI’s that Benefit the Bottom Line

Stern + Associates

How do some rare companies unleash the power and passion of their employees and their broader networks to achieve tremendous innovation and growth, while many organizations’ know-how is trapped in silos?

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Protected: New Report Finds Canadians Believe Disinformation is a Major Problem in Society

Institute for Public Relations

There is no excerpt because this is a protected post. The post Protected: New Report Finds Canadians Believe Disinformation is a Major Problem in Society appeared first on Institute for Public Relations.

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A Step-By-Step Guide to Managing a PR Crisis

Any brand is vulnerable to bad press, so we compiled key strategies into our PR crisis management guide. From managing your team and crafting your responses to keeping tabs on the conversation, this guide is for anyone tasked with brand management.

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Infographic: LinkedIn company page best practices

PR Daily

Head into 2023 with a refreshed LinkedIn strategy. From thought leadership to employee engagement to employer branding to B2B marketing, LinkedIn continues to be a critical part of most organizations’ social media mix.

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