Thu.Dec 01, 2022

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Press Release Quotes Don’t Have To Be Bad: A PR View

ImPRessions - Crenshaw Communications

A PR professional recently predicted the “death of the release quote” for 2023 on Twitter. If only. Bland executive quotes are one of my all-time PR pet peeves. First of all, every news release doesn’t need to include a quote. And for releases that do need them, they’re too often overlong, boring, or repetitive. “We’re delighted to announce this partnership,” is a typical CEO comment.

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Email marketing vs. social media marketing: Here’s how they intersect

Agility PR Solutions

With various marketing channel options available, business communicators should never be at a loss for how to reach their target market. However, with so many options, deciding the best use of time and resources can be challenging. Email marketing and social media are popular methods, but is one better than the other? More importantly, how […].


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How to Craft a Messaging and Positioning Strategy for Your Brand

Contently - Strategy

A strong brand messaging and positioning strategy makes it easy for your customers to pick your products and services as the best solution for their needs. If I asked you to buy a chocolate chip cookie that I made, would you? Without additional information, probably not. What if I told you I exclusively use high-quality ingredients from local female or minority-owned farms?

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PR Students and Student Journalism: A Match Made in Communications Heaven


By Annabelle Blomeley From ages 13 through 18, I went to an arts high school where I majored in creative writing. While there, I spent hours per day in writing classes, debated about commas and heard some of the worst writing prompts known to man. I mean, do we really need to write an… Continue reading PR Students and Student Journalism: A Match Made in Communications Heaven.

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Can Businesses Meet Increasing Consumer Expectations?

According to 3BL and TriplePundit’s Consumer Insights & Sustainability Benchmark two-thirds of U.S. adults actively seek and follow sustainability issues. This leaves room for businesses to fill in the gaps currently seen between consumer expectations and corporate ESG communication. This research reveals what issues consumers care about and how businesses can tailor their communications to different segments of consumers.

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How to improve potential customers’ first reactions of your business

Agility PR Solutions

Public relations includes the impression of your business, not only on potential business partners and professionals who work in the same industry, but also on existing and potential customers or clients. Just as your brand image online is crucial to longevity and success, through your website, social media platforms and other sections of the internet, […].

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New study finds gaps and gender bias in marketing and media portraying women and their health

Agility PR Solutions

A new research study from creative transformation firm WPP and SeeHer, a global movement to accurately portray women in marketing, advertising, media and entertainment, reveals critical gaps and opportunities focused on women and people who identify as women across reproductive care, weight diversity and mental health. According to the firms’ new study, Health On Her […].

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When Actions Have Costly Consequences

HMA Public Relations

Elon Musk's purchase of Twitter has made employees quit by the dozens and influenced 50 out of the top 100 advertisers to pull their ads on the platform. Abbie Fink talks more on Musk's acquisition and discusses what is to come for the platform in this blog post. Read more!

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Health comms is an unstoppable force

Steve Barrett on PR

Despite economic headwinds, the health communications sector shows no signs of slowing down.

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Pitching lessons from the Christmas build up

PR in High Definition

You step outside your house into a mild November morning. Walking down the road you see something out of the corner of your eye – something red, round and suspiciously Santa-shaped. Surely not, it’s only November. You shake yourself. You’re just seeing things! That email your Mum sent you about which dates you’re coming home has spooked you. You’re playing tricks on yourself.

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Adapting to the Future: The Evolving Role of Crisis Management Firms in a Rapidly Changing World

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

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Collaborate Better: Measurable KPI’s that Benefit the Bottom Line

Stern + Associates

How do some rare companies unleash the power and passion of their employees and their broader networks to achieve tremendous innovation and growth, while many organizations’ know-how is trapped in silos? What are the critical mindsets and behaviors in the board, executive suite and front lines that unlock expertise across the organization to tackle complex, high-value issues and opportunities?

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Can a strong leadership reputation make a company resilient to cancel culture?

PR in High Definition

What do a maple syrup company, world-renowned author JK Rowling, and Ellen DeGeneres all have in common? They have all been cancelled and are still reeling from the effects. Cancel culture, which can be defined as the blacklisting and ostracisation of a company, celebrity, or public figure, is one of the biggest issues facing PR today. Companies have fought tirelessly to grow their reputations, and now thanks to cancel culture, there is even more need to build a robust reputation.

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Protected: New Report Finds Canadians Believe Disinformation is a Major Problem in Society

Institute for Public Relations

There is no excerpt because this is a protected post. The post Protected: New Report Finds Canadians Believe Disinformation is a Major Problem in Society appeared first on Institute for Public Relations.

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The future of green tech: What’s on the horizon?

PR in High Definition

The 2022 United Nations Climate Change Conference, COP27, took place in Sharm el-Sheikh, Egypt, this past month, where global leaders gathered to discuss solutions to the ongoing threats associated with the climate crisis. While progress was made in the form of a new five-year work programme to promote climate technology solutions in developing countries, the conference faced widespread criticism for failing to do enough to address the crisis.

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What Consumers Are Saying About ESG – And What That Means for Your Business

A growing body of evidence shows that environmental, social and governance (ESG) initiatives are important to business growth. And it all relies on a simple fact: ESG issues matter to consumers. Consumers see businesses as crucial change agents and are willing to take their business to the competition if their current brand comes up short on ESG. In pursuit of identifying where such trends are today, 3BL Media and TriplePundit partnered with the research technology firm Glow to survey 3,648 U.S.

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The Essential Press Release Tips and Trends for 2023

PR Fuel

Only 14% of businesses sent between 50-100 press releases throughout the year. This means they understand there’s hidden magic in making press releases a routine part of your consumer outreach efforts. Are you considering revamping the way you writ. Read More The post The Essential Press Release Tips and Trends for 2023 appeared first on eReleases.

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Top-Rated PR Agency: Ending the Year with the Most Reviewed Award from The Manifest

Victorious PR

We are so honored to have received the Most Reviewed Award from The Manifest. We believe that one of the highest honors an agency can earn is having clients happy with the work we do for them. Entering just our third year of business, Victorious PR continues to shine for its clients. Referral and Word of Mouth-Based Business. At Victorious PR, we have built a reputation without having to rely on traditional advertising or marketing to get our clients.

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Holidays of The World: A Communicator’s Guide for Cultural Diversity

The Hoyt Organization

By Nick Leighton – NettResults, THO’s Middle East Partner Agency In an increasingly connected world, it’s critical for public relations, marketing, and communications specialists to create a communicator’s guide for cultural diversity. It is the only way to understand the dynamics that exist when communicating across cultural lines.