Thu.Dec 01, 2022

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Press Release Quotes Don’t Have To Be Bad: A PR View

ImPRessions - Crenshaw Communications

A PR professional recently predicted the “death of the release quote” for 2023 on Twitter. If only. Bland executive quotes are one of my all-time PR pet peeves. First of all, every news release doesn’t need to include a quote. And for releases that do need them, they’re too often overlong, boring, or repetitive. “We’re delighted to announce this partnership,” is a typical CEO comment.

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Email marketing vs. social media marketing: Here’s how they intersect

Agility PR Solutions

With various marketing channel options available, business communicators should never be at a loss for how to reach their target market. However, with so many options, deciding the best use of time and resources can be challenging. Email marketing and social media are popular methods, but is one better than the other? More importantly, how […].

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PR Students and Student Journalism: A Match Made in Communications Heaven

Culpwrit

By Annabelle Blomeley From ages 13 through 18, I went to an arts high school where I majored in creative writing. While there, I spent hours per day in writing classes, debated about commas and heard some of the worst writing prompts known to man. I mean, do we really need to write an… Continue reading PR Students and Student Journalism: A Match Made in Communications Heaven.

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How to improve potential customers’ first reactions of your business

Agility PR Solutions

Public relations includes the impression of your business, not only on potential business partners and professionals who work in the same industry, but also on existing and potential customers or clients. Just as your brand image online is crucial to longevity and success, through your website, social media platforms and other sections of the internet, […].

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Peter H. Paulsen’s Inspiring Tale Continues to Resonate in 2024

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

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This Week in PR Ethics (12/1/22): Is Keurig the Payment Ethics Grinch? FTX and more

Ethical Voices

Happy December! Less than five weeks left in the year, with the holidays, CES, and NRF fast approaching. One thing that hasn’t changed is the plethora of ethics issues. There are a few doozies to highlight this week. Is Keurig the Payments Ethics Grinch ? – I was blown away by this article in Provoke that highlights how the latest Dr. Pepper/Keurig PR RFP includes a clause for 360-day payment terms (yes, being paid a year after you do the work) and the requirement to use a service that frequen

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When Actions Have Costly Consequences

HMA Public Relations

Elon Musk's purchase of Twitter has made employees quit by the dozens and influenced 50 out of the top 100 advertisers to pull their ads on the platform. Abbie Fink talks more on Musk's acquisition and discusses what is to come for the platform in this blog post. Read more!

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Pitching lessons from the Christmas build up

PR in High Definition

You step outside your house into a mild November morning. Walking down the road you see something out of the corner of your eye – something red, round and suspiciously Santa-shaped. Surely not, it’s only November. You shake yourself. You’re just seeing things! That email your Mum sent you about which dates you’re coming home has spooked you. You’re playing tricks on yourself.

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Collaborate Better: Measurable KPI’s that Benefit the Bottom Line

Stern + Associates

How do some rare companies unleash the power and passion of their employees and their broader networks to achieve tremendous innovation and growth, while many organizations’ know-how is trapped in silos? What are the critical mindsets and behaviors in the board, executive suite and front lines that unlock expertise across the organization to tackle complex, high-value issues and opportunities?

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Can a strong leadership reputation make a company resilient to cancel culture?

PR in High Definition

What do a maple syrup company, world-renowned author JK Rowling, and Ellen DeGeneres all have in common? They have all been cancelled and are still reeling from the effects. Cancel culture, which can be defined as the blacklisting and ostracisation of a company, celebrity, or public figure, is one of the biggest issues facing PR today. Companies have fought tirelessly to grow their reputations, and now thanks to cancel culture, there is even more need to build a robust reputation.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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Health comms is an unstoppable force

Steve Barrett on PR

Despite economic headwinds, the health communications sector shows no signs of slowing down.

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The future of green tech: What’s on the horizon?

PR in High Definition

The 2022 United Nations Climate Change Conference, COP27, took place in Sharm el-Sheikh, Egypt, this past month, where global leaders gathered to discuss solutions to the ongoing threats associated with the climate crisis. While progress was made in the form of a new five-year work programme to promote climate technology solutions in developing countries, the conference faced widespread criticism for failing to do enough to address the crisis.

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Protected: New Report Finds Canadians Believe Disinformation is a Major Problem in Society

Institute for Public Relations

There is no excerpt because this is a protected post. The post Protected: New Report Finds Canadians Believe Disinformation is a Major Problem in Society appeared first on Institute for Public Relations.

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The Essential Press Release Tips and Trends for 2023

PR Fuel

Only 14% of businesses sent between 50-100 press releases throughout the year. This means they understand there’s hidden magic in making press releases a routine part of your consumer outreach efforts. Are you considering revamping the way you writ. Read More The post The Essential Press Release Tips and Trends for 2023 appeared first on eReleases.

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5WPR Consumer Culture Report 2024

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Top-Rated PR Agency: Ending the Year with the Most Reviewed Award from The Manifest

Victorious PR

We are so honored to have received the Most Reviewed Award from The Manifest. We believe that one of the highest honors an agency can earn is having clients happy with the work we do for them. Entering just our third year of business, Victorious PR continues to shine for its clients. Referral and Word of Mouth-Based Business. At Victorious PR, we have built a reputation without having to rely on traditional advertising or marketing to get our clients.

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Holidays of The World: A Communicator’s Guide for Cultural Diversity

The Hoyt Organization

By Nick Leighton – NettResults, THO’s Middle East Partner Agency In an increasingly connected world, it’s critical for public relations, marketing, and communications specialists to create a communicator’s guide for cultural diversity. It is the only way to understand the dynamics that exist when communicating across cultural lines.

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How to Craft a Messaging and Positioning Strategy for Your Brand

Contently - Strategy

A strong brand messaging and positioning strategy makes it easy for your customers to pick your products and services as the best solution for their needs. If I asked you to buy a chocolate chip cookie that I made, would you? Without additional information, probably not. What if I told you I exclusively use high-quality ingredients from local female or minority-owned farms?

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