The Proactive Report

JUNE 26, 2017

Creating content is one thing, getting it seen is another. It’s that ‘tree in the forest’ question: If you create the perfect piece of content and nobody sees it, does it matter? Distribution and amplification of your content is a vital part of your content strategy. One of the places you need visibility is in the search engines – Google in particular.

Google 149

Google Guidelines SEO Digital PR 149

Melissa Agnes

JUNE 26, 2017

Over the weekend, the organizers of Montreal’s St. Jean Baptiste parade were accused of racism , when an image of a float being pushed solely by people of color, went viral. While I’m confident that this situation was unintentional, it’s not the first time we see an organization experience an avoidable controversy on account of their failure to assess the potential risk associated with their initiative.

Crisis Management 113

Crisis Management Communications Marketing Viral 113

Cision

JUNE 26, 2017

It’s no secret that Instagram has one of the highest engagement rates of any social media platform. Additionally, Instagram achieved 700 million monthly active users last month. What this means to PR professionals and content marketers is that Instagram can be an important platform to engage with and to educate your customers. Last month, Instagram introduced a feature allowing users to post to Instagram from mobile web browsers.

Instagram 109

Instagram How To Mobile Community 109

PRSay

JUNE 26, 2017

Becoming a manager means more than just changing your title. The move is exciting, rewarding and official. From this point forward, you’re no longer the person looking up with questions; instead, you’re the one people look to for answers. This necessary career step can be challenging, but with a few easy tips it also offers personal and professional growth opportunities for you and your team. 1.

Meeting 107

Meeting Employee Instagram Agency 107

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Waxing UnLyrical

JUNE 26, 2017

Would you believe I literally dreamed up a trip to Antigua? Had this not happened to me, I would have called myself crazy, or “woo woo,” or maybe something even more colorful. But it did. And it reminded me of just how powerful intentionality can be … when we are really focused about what we want. A couple of weekends ago, I shared this nifty little graphic in my Social PR Posse Facebook group : It got a lot of responses.

Banking 94

Banking Meeting Groups Facebook 94

Axia PR

JUNE 26, 2017

Hiring 250,000 employees for the summer posed a creative challenge for McDonald’s. In order to target 16- to 24-year-olds, McDonald’s got imaginative and developed the “Snaplication.”. In McDonald’s Snaplication, Snapchat users view a 10-second ad about the perks of working at McDonald’s, and if the user wants to learn more about the job, there’s a link to McDonald’s career page and job application.

Employee 48

Employee Creativity Corporate Social Media 48

HMA Public Relations

JUNE 26, 2017

Today’s #MediaMonday comes to us from the Cincinnati Enquirer. Scott had the opportunity to meet James Pilcher, the Enquirer's lead reporter investigating government wasted and misspending, at a Society of Professional Journalists event while he was in Phoenix for the Investigative Reporters & Editors Conference. [Click below for more]. The post #MediaMonday – James Pilcher appeared first on HMA Public Relations.

Government 49

Government Conference Meeting Report 49

Karen Freberg

JUNE 26, 2017

If you have been teaching, working, or consulting in social media, you have definitely used the Conversation Prism as part of your PowerPoint slides, speaker decks, and even reports or academic articles (I have done this myself with my dissertation). We have been seeing a true evolution of what social media has become, and it seems like it is changing each and every day.

Pinterest 45

Pinterest Social Media Community Education 45

ImPRessions - Crenshaw Communications

JUNE 26, 2017

At some point in a public relations career, you will have to be the bearer of unpleasant news, or the person who helps craft its communication. But there are strategies for delivering such news properly, tempering the blow and assuring that no one shoots the messenger. First, you have to take a good look at where the news falls on a scale of one to 10, with one being minor and 10 being catastrophic.

Employee 159

Employee Journalism Social Media Company 159

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Prohibition

JUNE 26, 2017

It’s been a hell of a year for PR in politics. Think Putin, Trump, Brexit, Obama, Farage… the list is endless. But what can we learn, both good and bad from the heroes and the tyrants alike? The Obama effect. This one is simple, yet entirely effective. The level of positive content created to support the Obama comms schedule is nothing short of admirable.

Comparison 48

Comparison Policies Travel Examples 48