Prowly

JANUARY 25, 2021

There’s no doubt that getting media coverage is a great way to build brand awareness, increase credibility, and even boost sales. But, to actually get your business on the news, you need to grab media attention first. Given that the majority of top-tier publishers find between 50 and 500 pitches per week in their inboxes, […]. The post How to Get Media Coverage for Your Business in 2021 (w/ Expert Tips) appeared first on Prowly Magazine.

How To 249

How To Media Pitching Brand 249

Ronn Torossian

JANUARY 25, 2021

A successful digital advertising campaign boils down to a few different factors. Targeting the right audience, converting that audience into paying customers, and carefully following every step of the advertising process to lead them from one end of the journey to the other. Businesses are at risk of losing prospects when they don’t optimize every […].

Advertising 195

Advertising Advertising Agency Brand 195

Agility PR Solutions

JANUARY 25, 2021

As I start to take a look at what the landscape of what the communications industry might look like going forward in 2021, I’m reminded of—now bear with me here because this is going to get a little weird—a Snickers ad from the early days of 2020 pandemic marketing. In the commercial, a man wearing […]. The post The Future is Now: When a tired cliché becomes a PR call to action appeared first on Agility PR Solutions.

Industry 176

Industry Communications Marketing Analysis 176

Stephen Waddington

JANUARY 25, 2021

You’re invited to join a new Unconference learning and development event. Better still, come and share an idea. Nine months ago I created an online community of practice for people studying and working in marketing, media and PR. It’s become a hive mind, newsroom and source of information, help and support. You’d be very welcome to join. There have been lots of proactive suggestions within the community for proactive means of support during this most recent lockdown.

Pitching 158

Pitching Community Study Marketing 158

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Buzzstream

JANUARY 25, 2021

Do you know what link building is? If you’re a small business owner, the answer should probably be yes – especially today, when the pandemic has forced much of the world’s business to be conducted online. . In short, link building refers to the process of acquiring links from other websites to your own. These links can provide a variety of advantages beyond simply directing traffic from another website.

Small Business 127

Small Business SEO Survey Study 127

Muck Rack

JANUARY 25, 2021

Announcing our partnerships with Society of Professional Journalists, International Center for Journalists and other major journalist orgs

Internal 135

Internal International 135

Agility PR Solutions

JANUARY 25, 2021

With misinformation and distrust so prevalent in society today, the credibility and authenticity that’s naturally built into user-generated content (USG) has become a key component of many brands’ content strategy. The allure of high engagement and conversion rates has prompted brands across industries to recognize the power of USG and explore ways to incorporate more […].

Marketing 114

Marketing Strategy Industry Brand 114

5W PR

JANUARY 25, 2021

With publicity, businesses can reach new audiences of people and attract new leads for their products or services. However, getting media placements with major publications, television programs, or podcasts on a limited budget is not easy. Fortunately, there are several ways to get great publicity and a few steps to make it all happen. Before pitching to a media outlet, the company should be sure of the reasons why it’s implementing a public relations strategy in the first place.

Strategy 88

Strategy Pitching Construction Television 88

Agility PR Solutions

JANUARY 25, 2021

Did you listen to a podcast this week? If you live in North America, there’s about a 20 percent chance you did. Millions more Americans listened to podcasts in 2020 than in 2019, and it’s expected that millions more will listen in 2021. Findings from a survey conducted by Nielsen predict that the U.S. podcast audience could double by 2023, reaching 160 million listeners.

Survey 94

Survey Publicity 94

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

HMA Public Relations

JANUARY 25, 2021

Alex Simon is the managing editor of The 100 Companies, a digital platform originally created by journalists with regional editions across the globe, including The Arizona 100, which is powered by our team in partnership with Simon and reaches more than 50,000 people each month. Alex manages editorial duties and coordination of The 100 Companies’ […].

Company 95

Company Media 95

Agility PR Solutions

JANUARY 25, 2021

Data-driven decision making is the mantra of modern e-commerce marketing, yet new research from performance marketing firm Sidecar reveals that only 38 percent of e-commerce marketers surveyed make most of their decisions based on data. The positive is that other findings show that marketers do, in fact, seek to be more data-driven—45 percent want to devote […].

Data 86

Data Marketing Survey Publicity 86

Axia PR

JANUARY 25, 2021

How to avoid getting into hot water when a crisis arises. When a crisis hits, the priority is to not do or say anything that can make matters worse. You don’t want to prolong the crisis and generate even more negative buzz for your company. It’s better to learn from the mistakes of others instead of repeating those same mistakes. When your company is going through its own crisis, use these three steps to prevent any further damage.

Crisis Communications 62

Crisis Communications Crisis Communications Company 62

Practical Law Construction

JANUARY 25, 2021

COVID-19 opened the eyes of many to full-time working from home. Yet absent the integrated hubs that occupational premises provide, the prospect of assembling, distributing and executing legal agreements in hard copy has become taxing. Unsurprisingly, businesses have sought electronic alternatives. E-signature platforms have boomed , as have virtual signings.

Government 52

Government Construction Policies Print 52

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Bianchi Biz Blog

JANUARY 25, 2021

I straddle two worlds: long as an analyst and consultant, and more recently, as a freelance writer. I have a global perspective, having managed a global forecasting team for many years and lived in Saudi Arabia from 2013-2015. I’ve traveled to dozens of states and countries and can say hello, thank you, and some form of let’s go/hurry up in eight languages, which tells you a lot about my personality.

Automotive 70

Automotive Meeting Industry Media 70

NewsWhip

JANUARY 25, 2021

The storming of the Capitol by pro-Trump agitators was an event that shook American politics to its core, with the media and the public watching on in horror as members of Congress had to flee for their lives after rioters broke through the Capitol police defenses. . Beyond the political implications, which have been discussed elsewhere at length, one thing that became obvious in the aftermath is that companies can no longer sit on the sidelines and simply watch politics happen.

Company 78

Company Publicity Media Analysis 78