Mon.Jan 25, 2021

Digital Advertising Tips

Ronn Torossian

A successful digital advertising campaign boils down to a few different factors. Targeting the right audience, converting that audience into paying customers, and carefully following every step of the advertising process to lead them from one end of the journey to the other.

3 social media trends to watch in 2021

PR Daily

Here are the changes to keep your eye on when it comes to social media engagement and outreach in the coming months. 2020 is finally over, and for most that calls for a giant sigh of relief.

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The Future is Now: When a tired cliché becomes a PR call to action

Agility PR Solutions

As I start to take a look at what the landscape of what the communications industry might look like going forward in 2021, I’m reminded of—now bear with me here because this is going to get a little weird—a Snickers ad from the early days of 2020 pandemic marketing.

How to develop great proofreading skills

PR Daily

These tips may help you earn that coveted “eagle-eye” status within your organization. Proofreaders defend against errors that could cost content creators (and colleagues) their credibility. They protect the integrity of the work and are the unsung heroes of the publishing process.

How To 163

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

The state of user-generated content: Here are the themes marketers are embracing in 2021

Agility PR Solutions

With misinformation and distrust so prevalent in society today, the credibility and authenticity that’s naturally built into user-generated content (USG) has become a key component of many brands’ content strategy.

More Trending

How PR can take advantage of podcasts—without having to produce one

Agility PR Solutions

Did you listen to a podcast this week? If you live in North America, there’s about a 20 percent chance you did. Millions more Americans listened to podcasts in 2020 than in 2019, and it’s expected that millions more will listen in 2021.

How to Get Media Coverage for Your Business in 2021 (w/ Expert Tips)

Prowly

There’s no doubt that getting media coverage is a great way to build brand awareness, increase credibility, and even boost sales. But, to actually get your business on the news, you need to grab media attention first.

E-commerce marketers aren’t as data-driven as they want to be

Agility PR Solutions

Data-driven decision making is the mantra of modern e-commerce marketing, yet new research from performance marketing firm Sidecar reveals that only 38 percent of e-commerce marketers surveyed make most of their decisions based on data.

Data 85

Lockdown Unconference comms event

Stephen Waddington

You’re invited to join a new Unconference learning and development event. Better still, come and share an idea. Nine months ago I created an online community of practice for people studying and working in marketing, media and PR.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

Meet the Media: Rebecca Lindland, Automotive Industry Analyst & Freelance Writer

Bianchi Biz Blog

I straddle two worlds: long as an analyst and consultant, and more recently, as a freelance writer. I have a global perspective, having managed a global forecasting team for many years and lived in Saudi Arabia from 2013-2015.

Book review: Planning and Managing Public Relations Campaigns by Anne Gregory

Stephen Waddington

Planning and Managing Public Relations Campaigns is a book to return to in daily public relations practice. Planning and Managing Public Relations Campaigns by Anne Gregory. There’s an obsession within the public relations industry to constantly reinvent practice.

Announcing our partnerships with Society of Professional Journalists, International Center for Journalists and other major journalist orgs

Muck Rack

Announcing our partnerships with Society of Professional Journalists, International Center for Journalists and other major journalist orgs

#MediaMonday – Alex Simon

HMA Public Relations

Alex Simon is the managing editor of The 100 Companies, a digital platform originally created by journalists with regional editions across the globe, including The Arizona 100, which is powered by our team in partnership with Simon and reaches more than 50,000 people each month.

How to “Kill It” During Your Next Big Change

When it comes to change communication, employees need your help to understand what’s happening. Use these four steps to help employees navigate change.

Three crisis communication action steps to take

Axia PR

How to avoid getting into hot water when a crisis arises. When a crisis hits, the priority is to not do or say anything that can make matters worse. You don’t want to prolong the crisis and generate even more negative buzz for your company.

Creating a Successful PR Strategy

5W PR

With publicity, businesses can reach new audiences of people and attract new leads for their products or services. However, getting media placements with major publications, television programs, or podcasts on a limited budget is not easy.

Small Businesses and Link Building

Buzzstream

Do you know what link building is? If you’re a small business owner, the answer should probably be yes – especially today, when the pandemic has forced much of the world’s business to be conducted online. .

Time to split? Signing deeds during a pandemic

Practical Law Construction

COVID-19 opened the eyes of many to full-time working from home. Yet absent the integrated hubs that occupational premises provide, the prospect of assembling, distributing and executing legal agreements in hard copy has become taxing. Unsurprisingly, businesses have sought electronic alternatives.

Public Relations for Businesses Today

Speaker: Ronn Torossian, Founder and CEO of 5W Public Relations

Ronn Torossian, Founder and CEO of 5W Public Relations, and one of America’s most prolific and well-respected crisis communications professionals will be participating in a Q&A with Public Relations Today to discuss the state of public relations and how it relates to business today.

Budweiser donates Super Bowl ad to COVID-19 campaign, ‘Star Wars’ denounces racism on Twitter, and Pinterest launches ‘try on’ feature

PR Daily

Also: Social media image guidelines for 2021, PepsiCo’s clever response to President Joe Biden, how Orlando International Airport engages on Twitter, and more.

These were the companies that saw the most media and public interest in their political funding pauses

NewsWhip

The storming of the Capitol by pro-Trump agitators was an event that shook American politics to its core, with the media and the public watching on in horror as members of Congress had to flee for their lives after rioters broke through the Capitol police defenses. .

Your social media brain

Doctor Spin

Social media this and social media that. People are still struggling with their feeds. Filter bubbles. Echo chambers. Cyber bullying. Online trolls. Online mobs. Online hate. Polarisation. Fake news. Conspiracy theories. Propaganda. Alternative facts. Cyber terrorism. Brandcallers. Ad fraud.

Your brain, your responsibility

Doctor Spin

Social media this and social media that. People are still struggling with their feeds. Filter bubbles. Echo chambers. Cyber bullying. Online trolls. Online mobs. Online hate. Polarisation. Fake news. Conspiracy theories. Propaganda. Alternative facts. Cyber terrorism. Brandcallers. Ad fraud.

Generating Leads with Facebook: A Guide for Businesses

In this Facebook guide for businesses, we’ll help you strategize with tips and techniques straight from our playbooks. We also let you in on the best practices for improving your lead gen campaigns, starting with a review of your performance metrics.