ImPRessions - Crenshaw Communications

OCTOBER 24, 2017

Recently we addressed some surefire signs that a start-up or other business is ready to hire a public relations agency. Interestingly, there are also some very good reasons to hold off on taking that step. Here are some crucial benchmarks to consider. A checklist to see if your company is ready for a PR agency. To set up a PR partnership for success, it’s important to take the temperature in the C-suite and to look the company up and down to assess readiness.

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Company Leadership Agency Employee 136

Presspage

OCTOBER 24, 2017

Credibility & reputation management. Nowadays, anything and everything can be researched online, so make sure you are upfront and honest when putting out a statement. Also, anyone can publish a piece of content online targeting your organization. This may be a negative product review, a dissatisfied employee or a stakeholder that inadvertently leaks the news.

Crisis 102

Crisis Measurement Reputation Crisis Management 102

Stern + Associates

OCTOBER 24, 2017

With macro-level changes in the world of public relations must come shifts in the way we approach marketing and communications. One of the most important implications is the role brands. The post How to Develop a Content Marketing Strategy that Drives Growth appeared first on Stern Strategy Group.

Content Marketing 85

Content Marketing Strategy How To Marketing 85

Shift Communications

OCTOBER 24, 2017

Firing up a grill with a push of a button. Making taste buds tingle with flavorful hot sauce varieties. Creating memorable media experiences through product trial has long been a staple of public relations for food & beverage and related brands. However, when it comes to maximizing overall ROI and audience engagement, an often overlooked but staple ingredient should be the good old fashioned recipe.

Content Marketing 74

Content Marketing Marketing Google Trends 74

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Sword and the Script

OCTOBER 24, 2017

The biggest challenge in B2B lead generation underscores the biggest challenge in B2B lead generation: it might lead some to overlook the fact lead generation campaigns don’t work in isolation for long. An email, PPC or webinar campaign that performs amazingly on the first try, for example, is likely to have diminishing returns and higher in subsequent efforts.

B2B 64

B2B Report Marketing Survey 64

Norton's Notes

OCTOBER 24, 2017

Back in 2015 I wrote an article about my favourite walking blogs in the UK , the post received more than 40 comments and still proves to be very popular today. However, many of the original bloggers have put up their boots and since stopped working their magic. We can’t walk forever I suppose. So I thought it would be good to do a renewed version for 2017 to help give people ideas for decent walks around the country for everyone from the beginner to the more experienced.

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Blogging Film Resources Travel 57

HMA Public Relations

OCTOBER 24, 2017

As part of the professional development opportunities HMA Public Relations provides, Rachel was able to attend the PRSA International Conference in Boston! The post PRSA Phoenix Covers Fake News appeared first on HMA Public Relations.

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Conference Internal International Publicity 46

PR 20/20

OCTOBER 24, 2017

This post was written by PR 20/20 intern Sammie Fisher ( @sammiefisher3 ). Sammie is majoring in strategic communication at the E.W. Scripps School of Journalism at Ohio University. Do you need more blog subscribers? Of course you do. Subscribers are loyal contacts that raised their hands saying they want to read your content. They help gauge what the industry wants to read and determine if your content is getting readership ROI.

Blogging 42

Blogging SEO Pinterest LinkedIn 42

Solo PR Pro

OCTOBER 24, 2017

Technology, social media, and search are just a few of the things that continue to shift how public relations, marketing and communication professionals practice. With many disciplines converging, it is almost certain that the scope of your work over the last couple of years has changed. Consider the strategies you employ today compared to three years ago.

Marketing 40

Marketing Measurement Infographics Technology 40

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