Deirdre Breakenridge

DECEMBER 5, 2017

A Guest Post By Marlene S. Neill, Assistant Professor at Baylor University. Many young professionals aspire to leadership roles in their organizations, and senior executives advise the way to the top requires a concerted effort to build relationships across an organization over time. Consistent with this advice Redmond and Trager (1998) wrote, “Doing a good job is not enough.

Internal 208

Internal International Ethics Journalism 208

Flack's Revenge

DECEMBER 5, 2017

I’ve known Lin Pophal for years through her work as a writer for eContent , HR Executive , and others; have pitched her client stories and my own thought leadership topics (I’m in her eContent story on content curation tools ). Earlier this year, Lin posted a Profnet about the changing world of PR. Readers here know that it’s a pet topic of mine, and I eagerly replied.

Pitching 174

Pitching Journalism Video Advertising 174

Prowly

DECEMBER 5, 2017

Influencers are prominent figures within a certain community, where people trust and value their opinions. And this is why influencer marketing is one of the fastest and most effective ways of spreading your brand message these days. The post How Influencers Can Help You Build a Community Around Your Brand appeared first on Prowly Magazine.

Community 138

Community Brand Branding Marketing 138

Sword and the Script

DECEMBER 5, 2017

Regular readers know I bought into the concept of “ content marketing ” many years ago. It was in effect the coining of a term that characterized a strategy my team and I was already working on across traditional PR, digital marketing and social media. Yet there’s one newer twist to the idea that concerns me: that content marketing shouldn’t just facilitate awareness or leads, but that marketing should actually profit directly from content , or at least generate cash that subsidizes marketing ac

Content Marketing 66

Content Marketing Case Study Marketing Conference 66

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Communications Conversations

DECEMBER 5, 2017

Over the past year, I think it’s a fair statement to say most brands would like nothing more than to stay out of @TheRealDonaldTrump’s way–especially as it relates to social media and Twitter. Meanwhile, one company is taking dead aim at POTUS and challenging him head-on in the most public of arenas–on social media. In case you hadn’t heard, POTUS made a landmark decision yesterday when he reduced the size of two national monuments in Utah by more than two million a

Brand 60

Brand Branding Case Study Social Media 60

BradleyPR

DECEMBER 5, 2017

You know those 44.8 million followers that Zendaya has on Instagram? They are all watching her every move, every decision she makes, and are being influenced by her. But did you know that those fans have a story to tell? The reactions they have to her posts and her life can tell you a lot [.

Instagram 48

Instagram 48

Presspage

DECEMBER 5, 2017

In essence, a localized newsroom will allow you to gain more traction in a new market - and thus provide more exposure for your product and services. Here are 5 simple tips to keep in mind when going local: 1. Serve them well. If your business is serious about a specific geographical market, it should make a statement by taking its potential audiences seriously.

Local 89

Local SEO Engineering Web 89

BradleyPR

DECEMBER 5, 2017

In November of 2016, Dr. Kari Bolen found herself experiencing a string of staff turnover in her front dental office. Like many dental professionals, she found it was taking a lot of time to find and train new individuals in the complicated process that is dental insurance processing. She had recently heard about eAssist Dental [.].

Insurance 48

Insurance Insurance Training Advertising 48

Solo PR Pro

DECEMBER 5, 2017

Instagram is more than mouthwatering photos of food and beautiful sun-kissed people with envious abs. With 500 million daily users, it is worthwhile to consider adding this channel to your overall communications strategies. In addition to the news feeds, Instagram Stories have exploded in popularity. They are a great way to help your clients connect with their audience.

Instagram 40

Instagram B2C Infographics Leadership 40

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

BradleyPR

DECEMBER 5, 2017

Ragan is a well-known communications company that is working towards providing the best and latest content to its consumers. They specialize in public relations, writing, editing, social media and internal communications to name a few. While their content is available to any who visit their website, they are best known for the numerous events and [.].

Social Media 48

Social Media Conference Media Internal 48

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. I mean, yes, hiring a new chief operating officer is newsworthy, and it warrants a press release. But let’s be real — it’s not sexy. Unless Elon Musk is leaving Tesla to join your start-up, it’s not going to excite your target audience, nor fill up your pipeline.

Infographics 235

Infographics Case Study Content Marketing Video 235

BradleyPR

DECEMBER 5, 2017

It doesn’t take much to make a bad first impression. Thirty-three percent of employers said they knew within 90 seconds of an interview whether or not they would hire someone. It’s more than likely you aren’t the only qualified candidate shaking the boss’s hand, so you better be prepared to win the interview before you [.

Interviews 48

Interviews 48

Beyond PR

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. I mean, yes, hiring a new chief operating officer is newsworthy, and it warrants a press release. But let’s be real — it’s not sexy. Unless Elon Musk is leaving Tesla to join your start-up, it’s not going to excite your target audience, nor fill up your pipeline.

Infographics 72

Infographics Case Study Video Survey 72

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

BradleyPR

DECEMBER 5, 2017

Starting a new job as a college graduate is a lot like skydiving. Just as you know what’s coming after suiting up and climbing to 13,000 feet before your jump, you know the hypotheticals of what’s going to happen after accepting a new job and finishing the interview process. But, when it comes time to [.].

Interviews 48

Interviews 48

ImPRessions - Crenshaw Communications

DECEMBER 5, 2017

There are now five PR people for every working journalist. This may seem like a good thing for the PR business, as companies and others try to go around traditional media to tell their stories through social media and branded content. But as evidence that sources of objective news are shrinking, it’s not a healthy sign for either industry. What’s more alarming are indications that journalism is under siege for its role in democracy.

Journalism 209

Journalism Radio Local Study 209

BradleyPR

DECEMBER 5, 2017

It is 4 p.m. on a Friday afternoon, and you have one last meeting that separates you from your weekend. You are going into a proposal presentation given by a recent college graduate who is seeking clients for his up-and-coming business. After a few minutes, you do your best to listen intently, but it is [.].

Meeting 48

Meeting Public Affairs Publicity 48

BradleyPR

DECEMBER 5, 2017

Jackie is a recent graduate of the recreation management program at BYU. She landed a job as an activities coordinator at a nearby senior center. Her responsibilities included scheduling, planning and executing daily events to keep these jolly seniors entertained. She was excited about a new and upcoming event on the agenda—meditation. She had been [.

How To 48

How To 48

Advertisement

Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

BradleyPR

DECEMBER 5, 2017

Over the past six months, President Donald Trump has developed a reputation for picking fights with anybody and anything, from foreign dignitaries like Kim Jong Un to luxury department stores like Nordstrom. Last week, he added another big name to the list: the National Football League. Trump during a rally speech: “Wouldn’t you love for [.].

Reputation 48

Reputation Social Media Media 48