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Newsjacking: How Brands Can Use Current Events To Make News

ImPRessions - Crenshaw Communications

SOCi offered insights on Threads’ implications for social media marketing, showcasing their expertise and thought leadership. Their perspective was featured through an interview with Ad Age and coverage in The Current. SOCi’s approach garnered coverage in Adweek and Gizmodo , establishing their authority in the field.

Brand 323
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5 Proven Ways PR can Develop Client Media References in B2B Organizations

Sword and the Script

People are afraid, for example, and many corporate clients have policies that prohibit such interviews without a permission slip. You certainly need the sales leadership on board with a reference program, but marketing has to drive it, or it will fade away. 1) Soft interviews on your company blog.

B2B 78
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How Will #PR & Marketing Pros Approach #Content in 2016? A Q&A With Lisa Davis, Marketwired

Deirdre Breakenridge

In the interview, Lisa shares her insights on content marketing and discusses some of the interesting findings from the Marketwired survey results. Is it brand awareness, thought-leadership, lead generation, etc.? Write an ebook? Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.

Survey 90
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Masters In Marketing: Wendy Marx, Marx Communications

Mindful Marketing

For our latest Masters in Marketing interview, we talked with Wendy Marx, an award-winning public relations and marketing communications executive who helps B2B companies and executives become well-known brands. She blogs on public relations and marketing leadership issues for Fast Company. Producing an eBook on B2B marketing and PR.

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The Extra Mile PR Strategy: Wow Your Customers

Doctor Spin

Host a podcast or YouTube series featuring interviews with industry experts. The New Gold Standard: 5 Leadership Principles for Creating a Legendary Customer Experience Courtesy of the Ritz-Carlton Hotel Company. Subscribe now and get a free ebook on how to get better PR ideas ! Suggested Reading Michelli, J. link] 2 Hurn, C.

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Brand Awareness: It’s All About Content

Onclusive

Here is what they told us: “Your brand will no longer be defined by a logo or cute creative ad, but by your thought leadership: Content Marketing and the way we experience that content is the key to your brand identity.”. The answers resoundingly revolved around a single strategy: creating unique, differentiated content.

Brand 246
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A Guide to Crafting the Perfect Content Format Mix for Audience Engagement

Contently - Strategy

Blog Posts: Blog posts are a timeless medium that continues to engage audiences through informative narratives and thought leadership while also boosting SEO rankings and brand awareness. Podcasts: Giving on-the-go audiences easily accessible content, podcasts establish personal connections and thought leadership.

B2C 52