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Leveraging Great PR Results

ImPRessions - Crenshaw Communications

Also consider something more elaborate like creating a slick online piece with the help of a site like Coverage Book or producing a printed brochure with more than one piece of coverage. The round-up can be turned into an infographic to post on the company website or used as an idea for a holiday gift story.

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10 insights for public relations from the 2017 European Communications Monitor

Stephen Waddington

The 136 page report is available as a free download. Most organisations use more elements like online videos, infographics and instant photos in their messaging. 4 Channel shift from print to social exaggerated. Media relations with print newspapers/magazines are still stronger than expected. #5 But only 4.6%

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Why it’s Worthwhile to Pay For Media Monitoring

Beyond PR

Brand value can be measured by a variety of media channels including broadcast, print and social. Influencer, content and video marketing campaigns that target multiple channels should measure online, broadcast, print and social monitoring to gain impactful data. Multichannel marketing should not be grounded solely in online results.

Media 73
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4 Examples of Fair Use Debates in the Digital World

Cision

Forty-five percent of executives think it’s okay to share other brands’ information as either digital or print paid content. While comedians must rely on others’ materials for parody and sketches, the amount they take to work with can cause a scene just as easily as someone reusing statistics from one infographic for another. .

Examples 120
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Measuring PR success in terms of quantity and quality

Presspage

You may consider tracking some or all of the following: Detailed reach of media coverage: circulation for print media, number of visitors or specific page views for online media. Number of downloads for offered white papers, videos, infographics etc. Number of pageviews for publication on own website.

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What Content Works Best for Each Level of the Marketing Sales Funnel?

Contently - Strategy

This space is typically reserved for blog posts, infographics, social posts, and e-books. You’ve got your prospect’s email address from the e-book download form, they know how you’ve helped other people in similar situations, and your sales rep is ready to close a deal. Top of funnel: Content to build awareness.

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25+ Essential Digital PR Tools For Any Team in 2024

Buzzstream

Or a food journalist for print media. From social media graphics to infographics, Canva streamlines the process with helpful templates for many projects. It provides users with an easy-to-use platform to edit images, create graphics, and manipulate photos directly in a web browser without requiring software downloads.