Polaris

DECEMBER 9, 2014

While many of the findings are predictable—the most successful content marketers have a documented strategy—there are certainly some surprises. even more effective than in-person meetings (63%), social media content (58%) and blogs (54%). Email marketing clearly deserves to be near the top of the list. I certainly was.

B2C 194

B2C Content Marketing Study Trends 194

PR Fuel

JULY 14, 2021

For example, you might want to announce an upcoming trade show or conference. Then, start developing a media list. Social media influencers. Radio shows. Before sending press releases to your media list, consider adding visuals to the document. Share on Social. Consider: Newspapers.

Writing 76

Writing How To Media Guidelines 76

Beyond PR

MAY 8, 2018

This is why influencer marketing is so successful — and critical to growing key trade show or event metrics. Celebrities, journalists, bloggers and social media stars are the most obvious choices. Bonus: those who couldn’t attend will still get some exposure to the show, whetting their appetite for next year’s event.

Marketing 45

Marketing Trade Shows Local B2B 45

Sword and the Script

FEBRUARY 14, 2017

Social media has tempered RSS but it is still an important way to make content available. Document any anecdotes you hear in the course of doing business – a customer that compliments a blog at a trade show, a comment noted in an NPS survey, or an enablement story from sales. RSS subscriptions.

B2B 67

B2B Measurement Blogging Community 67

PR 20/20

AUGUST 2, 2018

But, we still invest a lot in trade shows. For my made-up marketing department, these tasks look like the following: Create and edit content for our blog and for social media. Promote content of all types using social posts and paid promotion. A formal one that's documented and vetted by key stakeholders.

How To 41

How To Marketing Software Tools 41

MaccaPR

DECEMBER 19, 2016

If so, you could share the gated content with them or, to make it easier (since you already have their contact information), share the actual PDF or Word document of content in advance of it being distributed to outsiders. Social media services like Edgar can help you reuse your best social posts to bring in more views.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

DECEMBER 15, 2020

Are you active on social media (at least the top one or two platforms where your audience spends time)? Another example are trade shows – the B2B buyer journey has shifted completely to digital in the last nine months – will trade shows and big conferences take back their prominent pre-COVID19 role anytime soon?

Marketing 167

Marketing Employee Content Marketing Training 167