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Why Influencer Marketing is Crucial to Event Promotion

Beyond PR

This is why influencer marketing is so successful — and critical to growing key trade show or event metrics. Celebrities, journalists, bloggers and social media stars are the most obvious choices. Influencers can be your brand’s ticket to: Local leverage. Who is Considered an Influencer?

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Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

If so, you could share the gated content with them or, to make it easier (since you already have their contact information), share the actual PDF or Word document of content in advance of it being distributed to outsiders. Social media services like Edgar can help you reuse your best social posts to bring in more views.