Smart methods to keep an eye on your competition

PR Daily

Competitors often post documents online, thinking no one will find it if they don’t link to it. Reviews on Amazon, Google business listings, Yelp, Facebook and other platforms show useful information. Attend trade shows.

B2C Content Marketing Trends: Key Findings from the 2015 Study

Polaris

While many of the findings are predictable—the most successful content marketers have a documented strategy—there are certainly some surprises. Its ability to regularly reach a large number of loyal subscribers makes it more efficient than trade shows or other types of face-to-face encounters.

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Why event promotion should use influencers

PR Daily

This is why influencer marketing is so successful—and crucial for growing key trade show or event metrics. of Rocksauce Studios was one of the lucky few to participate in HBO’s Westworld activation at SXSW in advance of the show’s season 2 premiere.

3 Cases Studies of Augmented Reality in B2B Marketing [UML]

Sword and the Script

As screenshot nearby shows, (photo credit: Kaon blog ), it creates “a magical pop-up AR appearance at trade shows that people can activate and walk around.” A page within the printed report document triggered the experience for investors.”.

3 Awesome B2B PR Methods That Will Attract High Quality Leads

B2B PR Sense

The following is a white paper produced by Adobe about Global Insights on Document Security. True, not a page turner for the average Joe, but for those in the business, it provides important information on document security. How to Get Killer B2B Leads at Trade Shows.

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Smart methods to keep an eye on your competition

PR Daily

Competitors often post documents online, thinking no one will find it if they don’t link to it. Reviews on Amazon, Google business listings, Yelp, Facebook and other platforms show useful information. Attend trade shows.

6 situations that call for a PR-savvy CEO

PR Daily

This typically translates into valuable earned media coverage, which can then be used to articulate company direction for customers or partners through the megaphone of business or trade press and social media. To show leadership during a crisis.

Step-by-Step: How to Get Started with Marketing AI

PR 20/20

Show you how a brand could actually go from conception to reality with marketing AI. But, we still invest a lot in trade shows. A formal one that's documented and vetted by key stakeholders. Now, you don't need this document before you test drive any AI tool.

Why Influencer Marketing is Crucial to Event Promotion

Beyond PR

This is why influencer marketing is so successful — and critical to growing key trade show or event metrics. As a brand that relies on word-of-mouth marketing, HBO was counting on social chatter from influencers to create buzz about the show — and it worked.

B2B Blog Metrics: 4 Effective Categories to Measure Success

Sword and the Script

Naturally, we want to have measures that show a more direct impact on marketing and the business. Document any anecdotes you hear in the course of doing business – a customer that compliments a blog at a trade show, a comment noted in an NPS survey, or an enablement story from sales.

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Are You Using These 33 Ways to Promote Your Content That Most Marketers Overlook?

MaccaPR

Show them a photo of your content offer—and bonus points if you explain it in a video with the author. For example, Twin Cities communicators Arik Hanson and Kevin Hunt produce the Talking Points podcast, which often cites blog posts and research reports—and direct links to them in Show Notes.