Remote PR Jobs

FEBRUARY 27, 2022

You can do a prep call, but what really helps executives or other spokespeople get ready for these important meetings is a briefing document, aka a briefing sheet. If several briefings are taking place in a condensed timeframe, such as for a trade show, these sheets might be upsized to a formal briefing book.

Writing 130

Writing How To Interviews Pitching 130

Polaris

DECEMBER 9, 2014

While many of the findings are predictable—the most successful content marketers have a documented strategy—there are certainly some surprises. Its ability to regularly reach a large number of loyal subscribers makes it more efficient than trade shows or other types of face-to-face encounters. It’s not necessarily an easy task.

B2C 194

B2C Content Marketing Study Trends 194

Sword and the Script

JANUARY 20, 2018

As screenshot nearby shows, (photo credit: Kaon blog ), it creates “a magical pop-up AR appearance at trade shows that people can activate and walk around.” It is easy to see how this could be used as a visual tool in sales or marketing meetings anywhere rather than just a trade show booth.

Case Study 97

Case Study B2B Study Marketing 97

Beyond PR

MAY 8, 2018

This is why influencer marketing is so successful — and critical to growing key trade show or event metrics. Whether they do live blogging, streaming, or otherwise document and recap the event through their lens, your event will take on new life. People are skeptical of promises from brands, but not friends.

Marketing 45

Marketing Trade Shows Local B2B 45

PR Fuel

JULY 14, 2021

For example, you might want to announce an upcoming trade show or conference. Before sending press releases to your media list, consider adding visuals to the document. Start by creating a list of events and accomplishments that have occurred in the past six months. Consider the next six months, too. Add Eye-Catching Visuals.

Writing 76

Writing How To Media Guidelines 76

PR Fuel

JUNE 9, 2021

You might want to look at old emails and documents. Here are a few tips that can help you select the right press release topic to boost your media coverage. Consider the Last and Next Six Months. First, think about the last six months. Consider the content you’ve already created in that time as well. What has your company done lately?

Small Business 64

Small Business How To Writing Conference 64

Sword and the Script

FEBRUARY 14, 2017

Document any anecdotes you hear in the course of doing business – a customer that compliments a blog at a trade show, a comment noted in an NPS survey, or an enablement story from sales.

B2B 67

B2B Measurement Blogging Community 67