Polaris

DECEMBER 9, 2014

While many of the findings are predictable—the most successful content marketers have a documented strategy—there are certainly some surprises. even more effective than in-person meetings (63%), social media content (58%) and blogs (54%). Email marketing clearly deserves to be near the top of the list. I certainly was.

B2C 194

B2C Content Marketing Study Trends 194

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase. How Long Should a Blog Post Be?

B2B 66

B2B Measurement Blogging Community 66

Beyond PR

MAY 8, 2018

This is why influencer marketing is so successful — and critical to growing key trade show or event metrics. Celebrities, journalists, bloggers and social media stars are the most obvious choices. Stunning Instagram images, live video streams, and consistent tweets can all drive social proof (even in a B2B space).

Marketing 45

Marketing Trade Shows Local B2B 45

PR 20/20

AUGUST 2, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. But, we still invest a lot in trade shows. For my made-up marketing department, these tasks look like the following: Create and edit content for our blog and for social media. Publish posts to blog. Edit posts.

How To 41

How To Marketing Software Tools 41

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Social media services like Edgar can help you reuse your best social posts to bring in more views.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

DECEMBER 15, 2020

Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. Are you active on social media (at least the top one or two platforms where your audience spends time)?

Marketing 166

Marketing Employee Content Marketing Training 166