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Insights Into the Role of Communicators at the U.S. Department of Defense

PRSay

In the focus groups, service members acknowledged photography, videography, writing and storytelling remain essential for capturing and curating quality content and messaging. These units rely on printed materials to disseminate information, making print-shop training more relevant for afloat sailors and Marines than for airmen or soldiers.

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Impact of COVID-19 on NHS comms

Stephen Waddington

The impact of COVID-19 on NHS comms documents the scale of the challenge faced by professional NHS communicators since the start of the Coronavirus pandemic in early 2020. It’s the start of a lovely relationship and an important piece of storytelling. Patient care and privacy needed to be balanced with public health.

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A PR Pro’s Guide to Creating and Maintaining an Editorial Calendar

PRSay

Luckily, hundreds of online templates are available to download free, or you can create your own document. Also, when pitching print magazines, consider the necessary lead time. Susan Young — CEO of Get in Front Communications — is an award-winning news reporter, PR entrepreneur, storyteller and speaker. Join the group here.

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6 Awesome Examples of How To Leverage Corporate History in Brand Storytelling

MaccaPR

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

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Letter from Middlesbrough: 13 lessons from Mary Meeker’s 2019 report

Stephen Waddington

Radio is under indexed (12% vs 8%) and print is over indexed (3% vs 7%). #4 Meeker calls out the use of edited and curated images as a means of storytelling. The report cites Slack, Google Documents, Airtable and Help Scout as enabling technologies. #13 TV and mobile are almost at parity for both viewing and ad investment.

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What Goes in a Great Media Kit

ReimaginePR

Press kit used to mean kits meant exclusively for print outlets and technically it still does. You additionally need to provide the questions that their anchor should ask with the video in an accompanying document. Again, the highest resolution and biggest photos you can manage are critical to anything print.

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PR Contractors: How much should you be charging?

Remote PR Jobs

Building strong relationships with markets requires relentless honesty and compelling storytelling directed at the desired audience. Off-the-shelf pricing Many consultants and public relations firms offer individual items off-the-shelf such as TV, radio and print placements, thought leadership op-eds, press releases and blog posts.

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