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PR Tips and Hacks for a Small Business

The Proactive Report

I was invited to be a panelist on the DesignHill webinar about PR for small businesses today. So, it was a great opportunity for the attendees to get advice from a group of PR experts. The top of the funnel is filled by PR. Every small business owner is concerned about the bottom line.

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Visual Content Trends for 2023

The Proactive Report

It’s no longer in vogue to grab stock images off the web and use it to accompany your content. While the cost of a designer on retainer may be daunting for small businesses, stock images and clip art just won’t cut it anymore. Original Imagery. Stock photography and design has become ubiquitous – it’s everywhere.

Trends 147
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Make Your Website a Tool to Grow Your Business

The Proactive Report

million small businesses in the US, which account for 99.7% of US businesses. There are thousands of web design companies out there offering to make or update your site. It’s so easy to say “over to the web design firm.” Well, the more important question is, what do they know about your business?

Tools 113
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Social Listening: A Few Facts Every PR PRo Must Know

Rock the Status Quo

Know there are three basic kinds of online monitoring: web mentions, social media mentions and customer reviews. At the simplest level, monitoring mentions includes social media and general web mentions ( blogs, articles, etc. ) Most software solutions handle one or two of these, and I’m unaware of ANY that handle all three.

Software 100
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29 Advanced Digital Newsletters That Help You Learn

ZudePR

You’re an SME struggling with web marketing. You want to learn more about digital marketing and SEO. As all small businesses know, you need to spend your time wisely. I already knew where to look; I’d been doggedly increasing my digital knowledge for a few years, getting to know who were the experts.

Digg 104
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Google’s Mobile Update and Online Visibility

The Proactive Report

Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update. Here is the transcript: Q1: 83% of small businesses say a website gives them a competitive advantage – is this any site or is it only true of a good site?

Mobile 100
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Google’s Mobile Update and Online Visibility

The Proactive Report

Friday’s #DigitalPR Twitter chat with Rafferty Pendery was all about the need for businesses to embrace mobile and prepare for Googles’s next mobile update. Here is the transcript: Q1: 83% of small businesses say a website gives them a competitive advantage – is this any site or is it only true of a good site?

Mobile 100