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Social Listening: A Few Facts Every PR PRo Must Know

Rock the Status Quo

As PR pros, we are responsible for awareness and reputation, and it’s a logical leap to monitoring mentions and crisis control. Even if we don’t handle social media for a client, it’s definitely our role to advise them on social listening and its kissing cousin, crisis management. Ask questions.

Software 100
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29 Advanced Digital Newsletters That Help You Learn

ZudePR

You’re an SME struggling with web marketing. You want to learn more about digital marketing and SEO. As all small businesses know, you need to spend your time wisely. I already knew where to look; I’d been doggedly increasing my digital knowledge for a few years, getting to know who were the experts.

Digg 104
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28 Observations from 28 Months as a Solo PR

ZudePR

I don’t know what the figure is for Glasgow PR firms, but I imagine it’s similar. Here are 28 top observations from MY first 28 months as a solo digital PR pro (just in case you ever need them ). You Should Read This If: You’re c onsidering setting up your own (in my case solo) PR firm. Digital PR is an ill-defined term.

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PR on a Budget: 10 Tips for Smarter Spending and Better Results

Burrelles Fresh Ideas

Tip 1: Set clear goals and target audience Launching an impactful PR campaign necessitates setting precise goals and identifying your ideal target audience. Whether seeking heightened brand visibility or driving more web traffic, success requires focusing on measurable targets upfront throughout execution.