Onclusive

JUNE 1, 2023

When a journalist writes a negative article, internal stakeholders may jump to conclusions about the impact that will have on your brand. You gain a good understanding of what stories and campaigns resonate well with your audiences and which don’t – meaning you can learn and improve your future strategy.

Strategy 370

Strategy Communications Reputation Measurement 370

PR Fuel

NOVEMBER 27, 2018

You write down when you have a birthday coming up, or a doctor’s appointment, or any number of important dates. Zappos is more well-known for their great customer service, going out of their way to make their kings feel like part of the team. The customers were simply excited about something and they shared it.

Survey 45

Survey Company Customer Service Small Business 45

Contently - Strategy

NOVEMBER 14, 2018

Brands love to talk about going viral; Dubin actually did it. The brand’s success was about more than just going viral or getting lucky. Every purchase, TV commercial, customer service call, and tweet contributes to the relationship, whether good or bad. Better yet, that awareness led to revenue.

Leadership 111

Leadership Brand Branding How To 111

Beyond PR

AUGUST 18, 2016

But consistency goes beyond the products you develop and customer service you provide. While a viral video or meme can boost visibility, brand visuals shouldn’t be one-hit wonders. Connect with compatible customers. Every decision a brand makes builds on the success that came before. Consistency.

Brand 40

Brand Branding Product Launch Guidelines 40

The Stalwart Blog

APRIL 26, 2020

Maybe it’s a poor customer service call that somebody threatened to go on their blog or talk about them on Instagram. Phone videos become viral, whether it’s legitimate or not. Dave Oates: Hey, I wish I could tell you that they call me when something is bubbling up that somebody brought onto the desk.

Crisis 78

Crisis Local Facebook Social Media 78

Cision

JUNE 15, 2015

Social care (customer service). Take all of that baggage and consider this: marketing professor Jonah Berger writes that before we share something on social media we evaluate its “social currency. On Facebook (and everywhere else), the desire for virality is like the desire to win the lottery. Product research.

Viral 120

Viral Facebook Measurement Advertising 120

MaccaPR

FEBRUARY 10, 2015

Taylor Swift is a PR mastermind of the highest order,” confirms writer Chris Ostendorf, in his Daily Dot commentary titled, The PR Genius of Taylor Swift’s Viral Media Empire. Is Taylor really composing every tweet, writing every post and personally popping each image online? Once you can fake that, you’ve got it made.”

Social Media 48

Social Media Marketing Media YouTube 48