Cision

OCTOBER 16, 2017

Where do you think we’re at as an industry in terms of PR at the moment? So, in industries where they’re starting to think more about the customer experience, I think you’re going to see the occasional perspective of comms moving up under marketing where you have a head of comms that is reporting into a CMO.

Media 202

Media Storytelling Technology Data 202

Prohibition

JANUARY 24, 2022

What causes a crisis to go viral? They’re very diverse from a myriad of industries and includes domestic and global companies as well. Prohibition PR specialises in custom-created, on-site training programmes. And don’t forget that there’s a human on the other end of every incident.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. Your customers could make their displeasure known on your Facebook page and Twitter feed. Corporate impropriety, such as fraud, theft, negligence, corruption, deception, poor customer service etc.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Onclusive

JUNE 1, 2023

Using deep social listening of journalist and thought leader commentary, you can build target media lists by identifying who is writing about your industry and pitch them the most relevant and timely stories. And with many journalists covering multiple niches and hopping from one freelance gig to another, this is invaluable.

Strategy 370

Strategy Communications Reputation Measurement 370

ImPRessions - Crenshaw Communications

JANUARY 19, 2017

Good customer service and good public relations have never been more aligned. A company can spend millions on a brand reputation campaign, use high-powered PR agencies, and reap the benefits of CEO thought leadership, but if unhappy customers hit a brick wall instead of help, those investments may be squandered.

Customer Service 120

Customer Service Publicity Insurance Insurance 120

Contently - Strategy

NOVEMBER 14, 2018

Brands love to talk about going viral; Dubin actually did it. The brand’s success was about more than just going viral or getting lucky. Content marketers in all industries can learn from these examples. Every purchase, TV commercial, customer service call, and tweet contributes to the relationship, whether good or bad.

Leadership 111

Leadership Brand Branding How To 111

Cision

AUGUST 31, 2015

provided attendees with insightful lessons from major industry leaders, including Mark Schaefer , Maddie Grant , Jamie Notter , Jodi Gersh , Jen Nycz-Conner and Andy Gilman. If you want content to take off and go viral, think about emotional storytelling, not necessarily what everyone else is doing. Bring your own unique story.

Crisis 120

Crisis Crisis Communications Content Marketing Conference 120

Sword and the Script

NOVEMBER 11, 2014

Most importantly, Rainbow Play Systems of North Carolina is very accommodating, based on my conversations with parents and customers. . At first glance, it might seem the company is in the services industry – catering to birthday parties – but the company sells playground equipment and kids’ furniture.

Marketing 113

Marketing System Viral Insurance 113

Sword and the Script

MARCH 15, 2022

They are working through some of the paywall challenges – hoping to balance customer needs and cost. Broadcast and podcast monitoring is white labeled from TVEyes , which is in my book, the industry standard. This also works for viral content – like a retweet on Twitter. Workspaces.

Tools 158

Tools Media Software Analysis 158

Prohibition

DECEMBER 17, 2021

In some industries, it is even more crucial than in others. It is the art of managing crises and communicating with relevant parties in a company such as customers, employees, the public, investors or the press. No matter the industry or incident, everybody needs a solid crisis communication plan in place.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

The Stalwart Blog

APRIL 26, 2020

Maybe it’s a poor customer service call that somebody threatened to go on their blog or talk about them on Instagram. Phone videos become viral, whether it’s legitimate or not. Dave Oates: Hey, I wish I could tell you that they call me when something is bubbling up that somebody brought onto the desk.

Crisis 78

Crisis Local Facebook Social Media 78

Cision

MAY 25, 2017

Quality customer service builds brand loyalty, but what about service that goes above and beyond? He has written four best-selling business books and was formerly a music industry marketer, national sales training manager, and a Professor at the Sheridan College School of Business. Devan Dannelly saw the snow day coming.

Employee 129

Employee Brand Branding Policies 129

MaccaPR

FEBRUARY 10, 2015

Taylor Swift is a PR mastermind of the highest order,” confirms writer Chris Ostendorf, in his Daily Dot commentary titled, The PR Genius of Taylor Swift’s Viral Media Empire. Dick’s Sporting Goods, which ramped up staff when social posts from customers highlighted weak in-store customer service just before closing hours.

Social Media 48

Social Media Marketing Media YouTube 48