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Why should brands use social media for their business?

Landis PR

In 2018, Whole Foods Market launched a contest that invited customers to share social media posts of their latest food obsessions and tag #MakesMeWhole. Three years and hundreds of thousands of posts later, people share holiday recipes, grilling tips and can’t-miss desserts using top social channels such as Pinterest, Instagram and YouTube.

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The 2 Types of Social Network to Navigate for Social Listening

Cision

How do brands decide who to target when there are so many users and networks to choose from? Social conversations can help develop sales leads, improve customer service and highlight employees’ acts of kindness, but only if brands know how to listen closely to what their audiences are saying. Get the LiSTEN e-book today!

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3 Benefits of Integrating Your Enterprise Social Strategy

Cision

Despite their dependence, many brands are just taking shots in the dark and are unsure how to use social to drive real results. So how can enterprise businesses achieve success? When you understand your company’s overall objectives, and those of each individual department, you’ll know how to make decisions that will meet them.

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Creating Contagious Content for Moms: What Brands Need to Know

Polaris

In the predictable category: moms are active on social media; 90% of those surveyed share content on social networks; and, most of the time, moms hang out online on Facebook (although half also visit YouTube, blogs, Pinterest, and Twitter at least weekly). The upside is brands are managing relationships with current customers.

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The Old “New Media” and Marketing Tools with Novel Twists [UML]

Sword and the Script

Pinterest, which positioned itself as a “ visual search engine ” – as opposed to a social media network – has set itself up to capitalize on the opportunity while creating a new one for marketers: it recently introduced visual search ads. It’s worth noting Pinterest also has a foundational track record with social media advertisers.

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The importance of a social media strategy #engaging

Engage PR

Your target audience actually might be most active on Linkedin (*2) or if you’re a visually led brand like hotels, travel and leisure the most engaged communities maybe on Instagram or Pinterest. And as a customer service tool it can get critical messages out to the masses quickly when dealing with any crisis comms.

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Ecommerce for Social Media 2024: Ultimate Guide

Burrelles Fresh Ideas

Big names like Facebook, Instagram, Pinterest, and TikTok are all in on this. How to Implement Social Media Strategies for Ecommerce in 2024 1. More Organic Social Media Approaches for Ecommerce Leverage Product Reviews — Highlight customer reviews on your social media profiles. Impeccable. Express Your Unique Persona.