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The Importance of Executive Brand Situational Awareness

Cision

From the vantage point of the C-Suite, we tend to assess our brand’s success based on financials. However, there’s been a rash of complaints about one of your products on Twitter, and it’s spread like wildfire. At Cision, many of our team members have worked at other technology corporations. When money’s coming in, we’re happy.

Brand 231
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M&A: The Top Reasons Why One Company Acquires Another [PR Tech Sum]

Sword and the Script

The first reason is to acquire a new piece of technology. The second reason is to acquire customers. And it’s top of mind this month because the largest PR technology vendor is back to doing acquisitions. It leads this edition of the PR Tech Sum – a monthly roundup of all the news from the PR technology market.

Company 150
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The Most Interesting PR Tech Announcements in 2019 [PR Tech Sum]

Sword and the Script

In each one, I aim to explain in jargon-free language, what is new with the vendors making technology that helps PR pros to do their jobs. The company was rather muted in this earning announcement, stating it would “not be holding a conference call to review third quarter 2019 financial results.” Net income landed at $2.4

Data 87
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#SMWChicago Recaps: Social Intelligence, Evolving Media & More

Cision

Throughout the week, speakers shared their unique thoughts on creativity, technology and innovation. Each delved into how social intelligence can help you listen to conversations online to benefit your brand’s customer service, marketing, product development, sales and PR initiatives. Measurement. By Michelle Tisdale.

Media 120
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What We Can Learn From PR Crises

Critical Mention

Takeaway: Tide did a great job combatting the crisis by using Twitter to reply to people having “trouble” with its products, telling them to contact their doctor or local poison center and also providing the company’s customer service number. When she’s not writing you can find her at music festivals, hiking or snowboarding.

Crisis 68
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Beyond PR - Untitled Article

Beyond PR

From the vantage point of the C-Suite, we tend to assess our brand’s success based on financials. However, there’s been a rash of complaints about one of your products on Twitter, and it’s spread like wildfire. At Cision, many of our team members have worked at other technology corporations. When money’s coming in, we’re happy.

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Future of PR: 2020 edition

Stephen Waddington

I appreciate your comments by email, Facebook and Twitter. The internet has fragmented into a series of closed networks operated by platforms including Facebook, Google, Instagram and Twitter. It’s indicative of the fact that outside of customer service, social media engagement has largely become a paid activity.