The Importance of Executive Brand Situational Awareness
Cision
JULY 27, 2017
From the vantage point of the C-Suite, we tend to assess our brand’s success based on financials. However, there’s been a rash of complaints about one of your products on Twitter, and it’s spread like wildfire. At Cision, many of our team members have worked at other technology corporations. When money’s coming in, we’re happy.
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