Stephen Waddington
DECEMBER 2, 2019
In the past 12 months digital PR has seen investment in content and paid social media but cuts in SEO and social listening. It’s hard to unpick a clear story from the PRCA’s Annual Digital PR and Communications Report. Digital PR moves fast as Danny Whatmough, chair of the PRCA Digital Group suggests in his introduction.
Buzzstream
AUGUST 12, 2020
Do your research using the Buzzmarker tool as you browse the desired website or check LinkedIn and find who works as a writer/editor from the outlet you’re interested in. . Let’s say that a journalist is writing a time-sensitive piece on “Best Customer Engagement” tools. . Are you present on top industry lists? Key point: .
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Stuart Bruce
SEPTEMBER 14, 2015
The Public Relations Consultants Association (PRCA) has revealed the findings of its Digital PR Report 2015, with insights across the following key areas: In-house budgeting for blogger outreach continues to grow and PR agencies increasingly entrusted with this work.
Buzzstream
JANUARY 5, 2024
Whether you are doing blogger outreach, digital PR, link building, or even sales, these 12 techniques can help identify the missing piece of the puzzle. Contact Out – This tool leans on LinkedIn for contact information and has newer AI integration to help find emails. Contact Out also has a browser extension.
The Proactive Report
FEBRUARY 24, 2017
The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. Used correctly, Twitter can have a huge impact on customer service, perception and reputation. Q: If it does go away how will that affect brands that use it for customer service? Source: Forbes.com).
Flack's Revenge
DECEMBER 5, 2018
I have been blogging about challenges confronting digital PR and social media marketing. In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies.
5W PR
JULY 15, 2020
Digital media kits, housed either on the company website or online newsroom, are beneficial to media targets. Whether the company is looking to promote its media kit on social media, feature it in a post on LinkedIn, or send a link to a content creator via Instagram DMs, it can link a media kit on any platform.
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