Remove Crisis Remove Media Relations Remove Privacy Remove Reputation
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5 Trends Shaping Tech PR In 2018

ImPRessions - Crenshaw Communications

Privacy regulations. The GDPR privacy rule officially blazed into our lives in May. And it won’t be the last data protection or privacy regulation we’ll see. In July, the state of California passed its own data privacy regulations called CCPA , and other states are sure to follow. Big tech’s reputation challenges.

Trends 157
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Want To Work In Tech PR? Here Are 5 Questions

ImPRessions - Crenshaw Communications

Public relations is an intensely competitive industry. Jobs are more in demand than ever, as brands in every vertical and size have come to recognize the value of positive reputation and third-party endorsement. What’s your crisis PR background? One bad moment can lay waste to a brand reputation.

B2B 159
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5 Tips For Responding To Negative Online Reviews

The Hoyt Organization

Negative reviews can hurt your brand’s reputation and turn away potential customers. Negative reviews can be an opportunity to showcase excellent customer service and improve your online reputation , but only if you respond to them correctly. Therefore, having online reviews is crucial for your business’s success.

Policies 101
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Deborah Weinstein on the Challenges Confronting PR and Digital Marketing

Flack's Revenge

Services now include everything from consumer listening to mainstream and social media relations; crisis/reputation management; digital, video and graphics production; influencer, sponsorship, and cause-related marketing; and nation-wide experiential activations. Why so many disciplines?

Marketing 244
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7 Signs Your Company Is Ready To Step Up Its PR

ImPRessions - Crenshaw Communications

When considering an agency to handle reputation management and media relations for a company, consider these signs as indicators of the need to boost PR efforts. A company crisis is looming. These include product recalls, data breaches or any issues related to the following: Consumer privacy commitment.

Company 136
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What is Predictive Media Intelligence?

NewsWhip

The media ecosystem seems to have all the predictability of a storm, with reputation threats, crises and major news events exploding on millions of potential vectors. . While the edges of this field are nebulous, we will focus on five areas: Predictive Media Monitoring. Predictive Crisis Management . Predictive Alerts.

Media 88
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When a Client Turns Down That Juicy Media Interview…

Rock the Status Quo

Sometimes public relations feels exactly like this piggy’s situation, but without the humor. Busting our humps day after day to pitch creative stories that go nowhere, then madly celebrating ( even if it’s in the privacy of our own office ) when we finally land one. Oh, the happiness!!!