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How to Survive this Crisis

The Proactive Report

Coronavirus is having a significant effect on many businesses. Even healthcare practitioners are seeing their income drop because people will only come out for emergencies. In this situation, it’s natural to want to cut costs, but the mistake most businesses make is to cut marketing and PR spend. Plan Ahead.

Crisis 225
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Need to Know (Pandemic and Your Brand)

David PR Group

By now we all know what most businesses are doing: people are working from home, hand-washing, drive-through/pickup, adjusted hours, social distancing, etc. At this point, we have to rely on our fellow business owners to do the right thing, and we are essentially giving everyone a checkmark for corporate responsibility. –John.

Brand 85
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Three Positive Earned Media Stories in the COVID-19 Era

Critical Mention

Of course, as with any crisis, there are also plenty of stories about organizations who have mishandled it in one way or another. A number of celebrities have made generous donations in the midst of the Coronavirus crisis, but the scope of Perry’s gesture and the fact that he targeted seniors for the gift helped the story explode.

Media 111
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COVID-19: How Our Clients Are Helping

Offleash

We may be in the middle of a global crisis, one that’s especially hard because no one knows what lies ahead. Some of us are finding that purpose in giving back, whether it’s delivering groceries to neighbors, volunteering, sending food to healthcare workers on the front lines, sewing masks, or supporting local small businesses.

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Survive So You Can Thrive

Konnect Agency

This is the ultimate goal, and you should already be focused on what you will achieve after we get through the CV-19 crisis. This crisis has, or soon will, expose the weaknesses in our processes, our culture and our vision. Crisis and Reputation Management. Because we will get through it.

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Spotlight on a Solo PR Pro: Meet Daria Steigman

Solo PR Pro

I had my midlife crisis at 17.”. From temp to small business owner. At first, Daria worked mostly with clients in agriculture and trade, energy, and labor relations but has since pivoted to healthcare, as well as picked up clients in packaging, sustainability and material science. Changing with the tides.

Meeting 98
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Spotlight on a Solo PR Pro: Meet Stu Opperman, APR

Solo PR Pro

Since starting Impact Players , Stu has onboarded a variety of clients from various industries, including one of the largest healthcare systems in the country, the Southern Florida chapter of the Make-A-Wish, and more. He is certainly no stranger to working with other solos and small businesses when his client work requires it, though. “My

Meeting 131