How to measure the efficacy of your channels

PR Daily

Orangefiery’s Mike Kuczkowski shares how his team worked with a client to quantify the success of various communications channels for messages to employees. His model of communications includes a source, a transmitter, a message, a channel, noise, a receiver and a destination.

5 storytelling lessons from Square’s COVID-19 campaign

PR Daily

Storytelling has become a buzzword in business communications. It’s the superpower wielded by communications pros that is the catalyst for headlines, digital content, social media posts and so much more. Is “storytelling” on it its own really enough to make your brand stand out?

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Measurement is meaningless without a careful data strategy

PR Daily

It is relatively easier to teach communications to a data person than teach data to a communications person,” quipped my communications colleague as we introduced each other my second day on the job a few years ago. Measurement is not a bad thing.

Vaccine makers share strategy for Omicron variant, what communicators are measuring in 2022, and Best Buy touts employee safety

PR Daily

Hello, communicators: As the holiday shopping season hits full swing, Cyber Monday is offering more opportunities for brands to promote their holiday shopping deals. MEASURED THOUGHTS. Fifty-seven percent plan to measure their website traffic and 56% plan to measure audience reach.

How and why you should be measuring reputation in 2020

PR Daily

Yet for all the talk of corporate purpose, and the reputational benefits earned through its pursuit, there is a lack of guidance on how to measure reputation’s existence and value. ” With audience variation in mind, start with understanding what can be measured.

How to measure the impact of communications during COVID-19

PR Daily

Many organizations have overhauled their master plans for outreach and engagement because of the crisis. It enables an organization to stay in touch with community stakeholders and participate in the conversation around an all-consuming crisis. Measurement and PESO.

WhatsApp limits forwarding to slow misinformation, SeaWorld CEO resigns, and measuring PR in a crisis

PR Daily

Good morning, communicators: Austin-area assisted living facility The Enclave at Round Rock Senior Living recently spiced up its bingo night with a special virtual guest: Matthew McConaughey. It’s an excellent example of simple ways you can connect and uplift audiences during the crisis.

Apple delays return to office indefinitely, study finds managers lack communication skills, and J&J responds to shifting CDC guidance

PR Daily

Hello, communicators: A new study from Skyscanner shows that the highlight of 2021 for many Americans was the return of travel. For communicators looking to draw a crowd, setting your event in a special destination will be crucial for enticing leery travelers. MEASURED THOUGHTS.

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How to ensure you capture meaningful data to inform your crisis response

PR Daily

Here are some tips and tools to help you measure your crisis comms efforts and use data to drive important decisions. When a crisis hits, and you don’t have a measurement strategy in place, you’re going to have a hard time capturing accurate, actionable information.

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Why you should focus on small gains, not glory

PR Daily

They’re human and they’re paying—plus it’s an instinctive measure of success. COVID-19 Crisis Communications Leadership Communications Measurement Media Relations PR Industry StorytellingThe role of PR is to drive commercial success.

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Consumer brands must tap technology to stay relevant post-pandemic

PR Daily

Six years later and Maven is continuing to adapt to remain an essential fixture in the daily life of consumers during the COVID-19 crisis when women are facing at-home, “DIY pregnancies” and new parents are being forced to go it alone.

How to build a stronger brand to withstand the social media haters

PR Daily

These trends are great for crisis communications firms and political activists, but they portend disaster for small businesses which don’t have the time or money to respond to social media trolls and rebuild reputations. Priority 3: Prepare crisis communications plans.

Lego unveils recycled bricks, Brands place more emphasis on measurement than agency counterparts, and USPS defends plan for slower mail service

PR Daily

What it means: As more companies grapple with sustainability challenges ranging from measurement to communicating renewable energy , Lego’s educational push demonstrates how you can communicate your efforts even when you don’t know all the answers yet. MEASURED THOUGHTS.

CDC offers chart on relaxed mask guidance, influencer marketing budgets increase in 2021, and ‘Insider’ journalist union pushes for measurement reform

PR Daily

Also: Ragan announces acquisition of Communications Week, Epicurious stops promoting beef recipes over environmental concerns, TikTok opens transparency education center, and more. MEASURED THOUGHTS. COMMUNICATIONS WEEK. Time for a mid-week check in, PR pros and communicators.

Cirque du Soleil cuts 3,000 jobs in bankruptcy filing, Target and Chobani join social media ad boycott, and Amazon offers $500M in employee bonuses

PR Daily

Hello, communicators: The cast of Netflix’s “Queer Eye” recently attempted to make over the popular mascot of the Philadelphia Flyers, Gritty. Transparent communications is crucial as you move forward. MEASURED THOUGHTS. CRISIS LEADERSHIP BOARD.

Why the old crisis comms playbook should be thrown out

PR Daily

Here’s why one crisis communications expert says there’s no going back to the old way of brand reputation management and crisis response. For crisis communications, it’s a data obsession that will deliver results in the future. Holistic crisis comms.

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In modern reputation management, brand journalism is an essential tool

PR Daily

How to help establish your story and brand position in today’s media landscape—a crucial preventative measure for brands to avoid crises and fight misinformation. As a crisis communications advisor, Mindy Hamlin is often called in once the fire has started.

Why you should invest in social media monitoring

PR Daily

In the face of a global crisis, it’s more important than ever to know how your audience is talking about your organization. In the current crisis, these efforts have become crucial for monitoring a rapidly changing situation.

Ben & Jerry’s offers tips on anti-racism statements, Americans report increased summer travel plans, and NYC schools eliminate remote learning

PR Daily

Hello, communicators: A brand that can tap into the power of dreams has a potent marketing weapon in its arsenal. We’ve all had those crazy, wild dreams that we can’t explain, even more so in the past year,” said Jennifer Dohm , head of PR and communications, North America.

PR exec draws ire over secret industry news site purchase, Black Americans want greater ESG effort and Abbott responds to recall of baby formula

PR Daily

Hello, communicators: Ulta Beauty teased and then revealed its partnership with Rihanna’s Fenty Beauty brand on Twitter this week with a nod to the viral online word game Wordle: THIS IS NOT A DRILL @fentybeauty by @rihanna is coming to Ulta Beauty! MEASURED THOUGHTS.

MGM Resorts cuts 18,000 jobs, NBA teams to offer arenas as voting locations, and 78% of B2B marketers say prospects rely on influencers’ opinions

PR Daily

Hello, communicators: Many celebrities, athletes, brand managers and more issued their condolences and shared memories of Chadwick Boseman during the weekend. MEASURED THOUGHTS . CRISIS LEADERSHIP BOARD. How do you let off stress, PR and communications pros?

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How stances on racial justice are affecting trust

PR Daily

Make sure your organization lives up to its loftiest ideals and create an action plan with measurable outcomes so you can begin your journey, with accountability, towards a more just and equitable future.

Starbucks walks back vaccine mandate, a size guide for social media images and ExxonMobil shares sustainability goals

PR Daily

Hello, communicators: Marriott announced that it is launching a contest to appoint three travelers as TikTok correspondents as part of its “30 Stays in 300 Days” contest. MEASURED THOUGHTS. Both internal and external communicators are encouraged to participate.

BuzzFeed to acquire HuffPost, YouTube launches audio ads, and Nintendo issues marketing rules for ‘Animal Crossing’

PR Daily

Hello, communicators: As Nintendo’s “Animal Crossing: New Horizons” continues to grow, more brands are hopping on the bandwaggon, through creating virtual clothing and artwork , interacting with players or sharing game-related content across social media platforms. MEASURED THOUGHTS.

3 keys to simple, succinct and clear communication

PR Daily

Communication is about conveying information in a clear, compelling manner, which is why short and sweet almost always wins the day. Our communication efforts live or die by whether our audience finds it engaging or somehow useful. How will you know when you’ve succeeded (measurement)?

Popeye’s chicken sandwich returns, Adobe breach hits 7.5M, and rushing to measure ROI won’t produce results

PR Daily

At Adobe, we believe transparency with our customers is important,” the company’s communications team said in a blog post. MEASURED THOUGHTS. LinkedIn released a survey that revealed that most digital marketers (77%) measure ROI within the first month of their organizations’ sales cycles—and, by doing so, miss the true value of their efforts. Only 4% of digital marketers measure ROI over a six-month (or longer) period—the length of an average B2B sales cycle.

Have mercy: 5 hard-hitting PR tips from ‘Cobra Kai’

PR Daily

When it comes to your crisis communications plan, should you “sweep the leg?” RELATED: Join us for our Social Media & Digital Communications Virtual Conference ]. Filomena Fanelli is the CEO and founder of Impact PR & Communications.

CVS to close 900 stores, CEOs share concern about hybrid remote work, and Ford’s semiconductor partnership aims to solve bottleneck

PR Daily

Hello, communicators: Seasonal messaging campaigns can take many creative forms around Thanksgiving, from Butterball launching a TikTok series supplementing its annual turkey hotline to Tums announcing a partnership with comedian Ronny Chieng that offers heartburn relief tips on Twitter.

Airlines celebrate return of international air travel, most comms leaders report to the C-suite, and Walmart completes regular driverless deliveries

PR Daily

Hello, communicators: Mars Wrigley’s Orbit Gum is giving away a peppermint-scented ugly holiday sweater that dispenses gum, comes with mini multi-colored Christmas lights and has built-in mistletoe. MEASURED THOUGHTS. CRISIS COMMUNICATIONS.

What lies ahead in 2020? Predictions from 20 industry experts

PR Daily

What’s ahead for storytelling, the ‘trust gap’ and the vexing matter of ROI measurement? As we in communications and marketing look ahead to 2020, what can we expect? Twenty influencers shared their thoughts about this question: “What lies ahead for communicators in 2020?”

5 ways to get purposeful communication right during the COVID crisis

PR Daily

Invest in clear, consistent, integrated communications as an essential part of your social purpose plan. 8 for our Crisis Communications Virtual Conference ]. Once you have a social purpose, it should make it easier for you to put it at the heart of your communications.

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British energy supplier OVO Energy apologizes for ‘unhelpful’ advice, the rise of ‘scrollytelling’, and Fed vice chair resigns following stock scandal

PR Daily

Hello, communicators: Uber and Visa have partnered to launch the Grants for Growth program, which will provide $1 million in grants to small businesses in the 10 U.S. faces an energy crisis and British citizens are paying on average more than $1,000 extra to heat their homes this year.

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How the pandemic is revealing the indispensable value of employee communication

PR Daily

An Italian study shows that communicators are poised to assume greater roles and responsibilities moving forward. Like all crises affecting companies, the COVID-19 emergency brought employee communication to the forefront — this time even more than usual.

3 ways PR pros can win with SEO and analytics

PR Daily

Planning allows communicators to maximize the impact of every action through deep analysis of strategy and discovery of cross-channel opportunities,” White says. If your measurement strategies are no longer a fit, make the business case to overhaul them.

7 things PR pros can learn from airplane pilots

PR Daily

You might think your crisis scenarios are dire, but men and women behind the controls of an aircraft know what it means to prepare for the worst. Pilots have big responsibilities, as do communications leaders in a crisis. Clear communication matters.

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50 ways communicators can navigate the ‘new normal’

PR Daily

Communicators stepped up big to keep the stay-at-home workforce connected. Now you’re communicating in a time of great change, from managing the unpredictable return to the office, the continuing impact of layoffs and budget cuts, and the urgent need to address racial inequality.

How are brands defining employee experience in core values statements?

PR Daily

The COVID-19 crisis has led many to claim that 2021 is the year of empathy and the employee experience is under more scrutiny than ever. RELATED: Discover best practices in measurement, data and strategies to boost brand awareness ].

5 things I learned from engineering an internal comms turnaround during a pandemic

PR Daily

I’ve held a lot of roles during my career, many of them at Philip Morris International (PMI), but nothing could have prepared me for the challenge of effectively communicating to our 71,000+ employees about our company’s historic transformation. It requires consistent communication.

2022 Grammy Awards postponed indefinitely, how Gen Z is questioning the metaverse, and Walmart invests in electric delivery vans

PR Daily

Also: Frito-Lay partners with Rick Astley on new year campaign, the hottest communications technology at CES, and more. MEASURED THOUGHTS. Both internal and external communicators are encouraged to participate.

Free remote tools to ease COVID-19 fears, chief D&I officers skew white, and PR pros say proving ROI takes time

PR Daily

Why it matters: As more organizations grapple with COVID-19, communicators must balance productivity with employee safety. Put your workforce first in your communications, and be flexible with solutions and ideas. MEASURED THOUGHTS.