In Crisis Responses, Words Matter More than Body Language, Study Finds
PRSay
JANUARY 13, 2022
When companies respond in crisis situations, what they say matters more than their nonverbal cues, a recent study finds. Researchers asked respondents whether they thought each message would be accepted or lead to negative word-of-mouth about the company, and whether the company would be blamed for the crisis based on its response.
Let's personalize your content